Senior Human Resources Generalist

[HOONIGAN]; Buford (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Professional development opportunities

Supportive work environment

Employee engagement initiatives

Job summary

An automotive enthusiast company in Buford, GA is seeking a Senior HR Generalist. This role involves driving employee engagement, compliance, and talent development strategies. Ideal candidates will have over 5 years of experience in HR and a Bachelor's degree, along with strong skills in employee relations and communication. The position requires proficiency in Microsoft Office and HRIS platforms. Benefits include opportunities for professional growth and a supportive work environment.

Qualifications

• 5+ years of progressive HR experience in generalist or HRBP roles.
• Ability to travel up to 25%.
• Proven ability to build trust and act as a consultative partner.

Responsibilities

• Serve as a trusted HR advisor to leaders and employees.
• Ensure compliance with all federal, state, and local laws.
• Support the execution of talent management initiatives.

Skills

Employee relations

Influencing outcomes

Communication skills

Analytical skills

Organizational skills

Education

Bachelor's degree in Human Resources or related field

PHR or SHRM-CP certification

Tools

Microsoft Office

HRIS platforms (ADP or similar)

Job description

About Us:

Hoonigan serves the automotive enthusiast industry with entertaining content and a wide selection of vehicle enhancements from its portfolio of lifestyle brands, including Fuel Off‑Road, American Racing, KMC, Morimoto, TeraFlex, Rotiform, and Black Rhino. Utilizing our expanding global network of distribution centers spanning North America, Australia, and Europe, we serve over 16,500 retailers to provide enthusiast consumers with access to a variety of aftermarket enhancements including wheels, suspension, lighting, and accessories.

Overview

The Senior HR Generalist serves as a strategic and hands‑on business partner to leaders and employees, driving engagement, operational excellence, and organizational growth across multiple sites. This role provides full‑spectrum HR support including employee relations, compliance, performance management, and talent development while leading initiatives that enhance employee experience and strengthen our culture.

Ideal candidates will have experience in brand‑recognized organizations with strong HR practices, combining tactical execution with strategic insight. This individual should bring curiosity, strong business acumen, and a consultative approach to partnering with our leaders.

Responsibilities

Business Partnership & Employee Relations

• Serve as a trusted HR advisor to leaders and employees, providing guidance and coaching to strengthen performance, communication, and team dynamics.
• Support managers with employee relations, investigations, documentation, and performance improvement plans.
• Work closely with managers to address employee concerns, ensuring issues are reported, investigated, documented, and resolved in a fair and timely manner.
• Conduct exit interviews, analyze feedback, and identify trends that inform retention and engagement efforts.
• Lead onboarding and offboarding processes to ensure a consistent, high‑quality employee experience.

Compliance & Policy

• Ensure compliance with all federal, state, and local employment laws and internal policies (FMLA, FLSA, ADA, etc.).
• Partner with the HR leadership team to maintain and evolve company policies for clarity, consistency, and fairness.
• Maintain accurate, compliant employee records and perform periodic audits to ensure data integrity.

Talent & Organizational Development

• Support the execution of talent management initiatives, including identification of talent needs, organizational design, succession planning, development plans, and leadership programs.
• Partner with HR and business leaders to identify and develop high‑potential talent across the organization.
• Assist in salary and bonus planning cycles, job evaluation, and maintenance of compensation structures.

Employee Engagement & Communication

• Partner with leadership on employee engagement strategies, including survey action planning, communication forums, and recognition initiatives.
• Ensure employees stay informed by maintaining accessible communication tools such as digital signage, email, and mobile apps.
• Champion Hoonigan’s culture by reinforcing our values and celebrating wins across the organization.

Process Improvement & Project Management

• Lead or support cross‑functional HR projects aimed at improving process efficiency, consistency, and scalability.
• Document and refine standard operating procedures for repeatable, high‑quality outcomes.
• Support HR systems implementation and optimization efforts to improve the employee and manager experience.

Qualifications

• Bachelor’s degree in Human Resources, Business Administration, or related field (or equivalent experience).
• 5+ years of progressive HR experience in generalist or HRBP roles; multi‑site or manufacturing/distribution experience a plus.
• Proven ability to build trust, influence outcomes, and act as a consultative partner to leaders.
• Strong understanding of employment law and compliance best practices.
• Demonstrated experience managing employee relations and performance management processes.
• Excellent communication, organizational, and analytical skills with a proactive, solution‑oriented mindset.
• Proficiency in Microsoft Office and HRIS platforms (ADP or similar).
• PHR or SHRM‑CP certification preferred.
• Ability to travel up to 25%.

Disclaimer

We are an E‑Verify employer.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.