General Manager

Wheelpros; Denver (CO); On-site; USD 200,000 - 250,000; Full time

Job summary

Wheel Pros in Denver, CO is seeking an experienced General Manager to lead and optimize our key business operations, sales initiatives, and warehouse functions. The role requires strategic vision, strong leadership, and the ability to balance business development with day-to-day execution in the automotive aftermarket space.

The successful candidate will mentor the sales team, oversee warehouse activities, monitor performance metrics, and build lasting relationships with clients and partners to

Qualifications

• Proven experience as a General Manager or in a similar senior leadership role in a distribution center.
• Strong background in sales management with track record of meeting targets.
• Experience overseeing warehouse operations and inventory practices.
• Excellent leadership and team management abilities.
• Understanding of sales, operations, finance, and strategic planning.
• P&L responsibility and financial accountability.
• Ability to collaborate with other GMs and cross-functional teams.
• Willingness to travel occasionally.
• Strong data analysis and strategic impact capabilities.
• Excellent communication and negotiation skills.
• Experience with CRM platforms, especially Salesforce.
• SAP experience strongly preferred.
• Valid driver’s license and ability to drive legally.

Responsibilities

• Provide strategic leadership to align goals with the company’s vision and objectives.
• Oversee day-to-day operations, driving efficiency and revenue targets.
• Lead and mentor the sales team with training and performance management.
• Oversee warehouse operations including picking, packing, and shipment prep.
• Ensure safe use of warehouse equipment like forklifts and RF scanners.
• Develop and implement sales strategies to grow customers and quotas.
• Monitor sales data, warehouse metrics, and customer satisfaction to drive improvements.
• Foster relationships with key clients and partners for long-term partnerships.
• Lead team meetings and promote teamwork and accountability.
• Ensure compliance with company policies and regulations.

Skills

General Manager experience

Sales leadership

Warehouse operations

Leadership

Business acumen

Travel readiness

Data-driven

Tools

Salesforce CRM

SAP

RF scanners

Forklifts

Pallet jacks

Job description

About Us

A division of Hoonigan, Wheel Pros serves the automotive enthusiast community through engaging content and a broad range of vehicle enhancements from brands like Fuel Off-Road, American Racing, KMC, Rotiform, and Black Rhino. Our distribution centers in North America, Australia, and Europe support more than 30,000 retailers along with a growing e-commerce presence, giving enthusiasts reliable access to wheels, suspension, lighting, and accessories.

Our experience in automotive culture guides how we operate and help us stay connected to what enthusiasts care about as the industry evolves. With one of the strongest product portfolios in the industry and a global network behind it, we’re focused on delivering products and experiences that set the standard for enthusiasts worldwide.

Job Summary

We are seeking an experienced and dynamic General Manager to lead and oversee key business operations, sales initiatives, warehouse functions, and team performance within our organization. The ideal candidate will bring strategic vision, operational excellence, and strong leadership capabilities to drive growth and ensure outstanding execution. This role requires a highly motivated individual who can balance business development, operational responsibilities, and warehouse management who is passionate about the automotive aftermarket industry.

Responsibilities

• Provide strategic leadership and guidance to ensure business goals align with the company’s vision and objectives.
• Oversee day-to-day operations, ensuring efficient processes, high productivity, and achievement of revenue targets.
• Manage and mentor the sales team, setting clear goals, providing training and support, and driving performance.
• Oversee warehouse operations, ensuring accurate order picking, packing, and shipment preparation.
• Ensure safe and effective use of warehouse equipment, including forklifts, RF scanners, and pallet jacks.
• Develop and implement sales strategies to acquire new customers and expand existing client relationships, meeting or exceeding sales quotas.
• Monitor and analyze sales data, warehouse performance metrics, customer satisfaction metrics, and operational performance to identify areas for improvement and drive strategic adjustments.
• Foster strong relationships with key clients and partners to maintain trust and ensure long-term partnerships.
• Lead team meetings and contribute to a culture of teamwork, accountability, and continuous improvement.
• Ensure compliance with all company policies and relevant regulations, maintaining high standards of professionalism.

Qualifications

• Proven experience as a General Manager or in a similar senior leadership role in a distribution center environment, preferably in the automotive aftermarket or a related industry.
• Strong background in sales management, with a history of meeting or exceeding performance targets.
• Experience in overseeing warehouse operations and knowledge of inventory management practices.
• Excellent leadership and team management skills, with the ability to inspire and develop high-performing teams.
• Solid understanding of business functions such as sales, operations, finance, and strategic planning.
• Working knowledge of a P&S with financial performance responsibility – including accountability of a DC's revenue, expenses, and net profitability to meet overall financial expectations.
• Ability to collaborate with other GMs, senior leadership, product development, and sourcing teams.
• Ensure safe and effective use of vehicle fleet, warehouse equipment, including forklifts, RF scanners, and pallet jacks.
• Expectation of occasional travel.
• Demonstrated ability to analyze data, develop insights, and implement actionable strategies for business growth.
• Exceptional communication and negotiation skills.
• Proficiency with CRM platforms such as Salesforce.
• SAP experience highly preferred.
• Ability to adapt to changing business needs and maintain resilience in a fast-paced environment.
• A valid driver’s license, good driving record, and ability to follow all state and local driving rules and regulations.
• Physical ability to oversee warehouse operations, including lifting and moving packages weighing 30-70 lbs as needed.

Starting Annual Salary Range

$200,000 — $250,000 USD

Disclaimer

We are an E-Verify employer.

We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

The preceding position description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this position. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees in this position. The description, duties, functions, and responsibilities are subject to change.