Senior Health Product Marketing Leader

Milliken and Company; United States; Hybrid; USD 110,000 - 160,000; Full time

Job summary

Milliken & Company is seeking a Product Marketing Manager, OVIK Health, to develop and execute marketing strategies that grow OVIK Health across clinical, retail, distributor, eCommerce, private label, and strategic accounts.

You will partner with Sales, Product Development, Regulatory, and Corporate Marketing to translate customer needs into clear positioning, messaging, and launch materials, driving growth with practical, cross-functional collaboration.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required.
• 4–6 years of B2B marketing experience in healthcare or regulated industries.
• Experience supporting product marketing, launches, and go-to-market plans.
• Experience with multi-channel go-to-market models including distributors and retailers.
• Strong project management and campaign execution skills.
• Ability to translate technical information into clear customer value.

Responsibilities

• Develop positioning, messaging, and go-to-market plans for new and existing products.
• Create sales and customer-facing materials including training, case studies, and assets.
• Lead cross-functional collaboration to enable channel partners and customers.
• Track marketing performance and adjust programs based on ROI and market insights.
• Support onboarding of new channel partners and demand generation initiatives.

Skills

B2B marketing

Healthcare marketing

Market research

Strategic planning

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Milliken & Company is seeking a Product Marketing Manager, OVIK Health, to develop and execute marketing strategies that grow OVIK Health across clinical, retail, distributor, eCommerce, private label, and strategic accounts.

You will partner with Sales, Product Development, Regulatory, and Corporate Marketing to translate customer needs into clear positioning, messaging, and launch materials, driving growth with practical, cross-functional collaboration.