Director of Organic Content (Richard Yu's Personal Media Company)

Impact Clients; United States; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

High ownership and autonomy

Direct influence on brand growth

Opportunity to lead media operations

Job summary

A fast-growing personal brand is looking for a Head of Organic Media to enhance organic content output on platforms like YouTube and Instagram. This role is key to driving the performance of media creations and involves significant teamwork and management. The right candidate will have proven experience scaling content volume and deeply understanding platform optimization. This is a 100% remote position that offers high autonomy, competitive compensation, and future leadership opportunities as the brand scales.

Qualifications

• Proven experience scaling organic content volume on at least one major platform.
• Deep understanding of platform-specific optimization for YouTube, Instagram, or LinkedIn.
• Experience managing a full-time team of creators and videographers.

Responsibilities

• Increase the volume and quality of organic content across major platforms.
• Manage internal team members and external agencies for media production.
• Build systems to scale output, quality, and consistency over time.

Skills

Organic content scaling

Platform-specific optimization

Team management

Content judgment

Job description

Overview

We’re hiring a Head of Organic Media to own and scale organic content output across multiple platforms for a fast-growing personal brand.

This is an operator role, not a hands-off strategist.

Responsibilities

Your core responsibility is to dramatically increase both the volume and platform-specific quality of organic content published across YouTube, Instagram, and (soon) LinkedIn, while coordinating closely with email and video production.

You will act as the central owner of organic media, managing internal team members and external agencies where needed, and ensuring every piece of content is optimized for the platform it’s published on.

• Own organic media performance end-to-end
• Be the internal leader agencies plug into (short term)
• Build systems so output, quality, and consistency scale over time

Qualifications

Proven experience scaling organic content volume on at least one major platform (YouTube, Instagram, or LinkedIn)

Deep understanding of platform-specific optimization

• Hooks, pacing, formats, thumbnails, captions, CTAs, posting cadence

Experience managing creators, videographers, editors etc. Not just freelancers but full-time team members who reported directly to you.

Comfortable owning outcomes, not just “ideas”. Owning a project or system end to end and ensuring its completion to a high-standard.

Ability to coordinate across:

• YouTube
• Instagram organic
• Email
• Videography

You must have the ability to:

• Exhibit strong content judgment and intuition, you can spot what will perform and what won’t
• Work synergistically with our internal team as well as external agencies.
• Operate in a self-directed, organized, and execution-focused manner

Benefits

• 100% remote role
• High ownership and autonomy
• Direct influence on brand growth and audience scale
• Opportunity to build and lead a media operation as it scales
• Long-term growth into a senior leadership position as the company expands
• Competitive compensation based on experience and performance