Senior HCP Marketing Lead, JYNNEOS/US - Remote

Bavarian Nordic; Durham (NC); Remote; USD 150,000 - 195,000; Full time

Job summary

Bavarian Nordic is seeking a Senior HCP Manager for JYNNEOS/US Marketing to own the US HCP strategy and lead integrated marketing programs from design to execution. You will shape segmentation, targeting, messaging, channel strategy, content, and performance metrics to reach priority HCP audiences with compliant messages.

You will collaborate with Clinical, Regulatory, Legal, and Commercial teams, manage external agencies, and drive KPI dashboards, budget decisions, and market impact in a

Qualifications

• Bachelor’s degree required; MBA or another relevant advanced degree preferred
• At least 5 years of experience in pharmaceutical or biopharma commercial roles, including significant experience leading U.S. HCP marketing for a science-driven brand across strategy, omnichannel engagement, and field force enablement
• Experience leading cross-functional initiatives with Sales, Medical Affairs, Market Access, Regulatory, and Commercial Operations in a regulated U.S. promotional environment, including Medical/Legal/Regulatory review
• Experience managing external agencies, marketing budgets, and commercial investments
• Strong strategic and analytical skills, with the ability to interpret performance data, generate actionable insights, and present clear recommendations to senior stakeholders
• Ability to translate complex clinical and market information into compelling, compliant HCP content, with working knowledge of FDA promotional guidelines and pharmaceutical promotional review
• Proficiency with CRM and marketing technology platforms, such as Veeva, and an entrepreneurial mindset suited to fast-paced, resource-constrained settings
• Preferred: Experience in the U.S. vaccines landscape, including ACIP recommendations, immunization schedules, and public health dynamics; experience in HIV prevention or treatment; or experience launching products into new customer segments or shaping new markets

Responsibilities

• Own the annual JYNNEOS HCP marketing strategy, aligned with commercial goals and the evolving mpox market, and define the HCP journey, engagement priorities, core messages, goals, KPIs, budget, and investment priorities
• Lead refinement of HCP segmentation and targeting using prescribing, claims, and behavioral data; apply insights to personalization, channel selection, engagement cadence, field deployment, and promotional resource allocation
• Design and execute integrated omnichannel programs across personal, non-personal, and digital channels, developing segment-specific messaging, content, and campaign tactics
• Lead Medical, Regulatory, and Legal promotional review, serve as content owner for MRC submissions, and ensure all materials are compliant, on-brand, and delivered to quality, timeline, and budget expectations
• Define and monitor leading and lagging KPIs, dashboards, and business readouts; translate performance data into recommendations that optimize content, channel mix, targeting, ROI, and budget allocation
• Partner closely with Sales, Channel Marketing, Commercial Operations, Medical Affairs, and Market Access; represent U.S. HCP marketing in global forums, business reviews, and annual brand planning
• Manage external agencies and partners, including creative quality, execution, timelines, budgets, and commercial investments

Skills

Strategic & analytical skills

Cross-functional collaboration

CRM/marketing tech (Veeva)

Translate clinical data into marketing

Education

Bachelor’s degree

MBA or advanced degree preferred

Tools

Veeva CRM

Job description

Bavarian Nordic is seeking a Senior HCP Manager for JYNNEOS/US Marketing to own the US HCP strategy and lead integrated marketing programs from design to execution. You will shape segmentation, targeting, messaging, channel strategy, content, and performance metrics to reach priority HCP audiences with compliant messages.

You will collaborate with Clinical, Regulatory, Legal, and Commercial teams, manage external agencies, and drive KPI dashboards, budget decisions, and market impact in a