Senior HCP Manager, JYNNEOS/US Marketing

Bavarian Nordic; Durham (NC); Remote; USD 150,000 - 195,000; Full time

Job summary

Bavarian Nordic is seeking a Senior HCP Manager for JYNNEOS/US Marketing to own the US HCP strategy and lead integrated marketing programs from design to execution. You will shape segmentation, targeting, messaging, channel strategy, content, and performance metrics to reach priority HCP audiences with compliant messages.

You will collaborate with Clinical, Regulatory, Legal, and Commercial teams, manage external agencies, and drive KPI dashboards, budget decisions, and market impact in a

Qualifications

• Bachelor’s degree required; MBA or another relevant advanced degree preferred
• At least 5 years of experience in pharmaceutical or biopharma commercial roles, including significant experience leading U.S. HCP marketing for a science-driven brand across strategy, omnichannel engagement, and field force enablement
• Experience leading cross-functional initiatives with Sales, Medical Affairs, Market Access, Regulatory, and Commercial Operations in a regulated U.S. promotional environment, including Medical/Legal/Regulatory review
• Experience managing external agencies, marketing budgets, and commercial investments
• Strong strategic and analytical skills, with the ability to interpret performance data, generate actionable insights, and present clear recommendations to senior stakeholders
• Ability to translate complex clinical and market information into compelling, compliant HCP content, with working knowledge of FDA promotional guidelines and pharmaceutical promotional review
• Proficiency with CRM and marketing technology platforms, such as Veeva, and an entrepreneurial mindset suited to fast-paced, resource-constrained settings
• Preferred: Experience in the U.S. vaccines landscape, including ACIP recommendations, immunization schedules, and public health dynamics; experience in HIV prevention or treatment; or experience launching products into new customer segments or shaping new markets

Responsibilities

• Own the annual JYNNEOS HCP marketing strategy, aligned with commercial goals and the evolving mpox market, and define the HCP journey, engagement priorities, core messages, goals, KPIs, budget, and investment priorities
• Lead refinement of HCP segmentation and targeting using prescribing, claims, and behavioral data; apply insights to personalization, channel selection, engagement cadence, field deployment, and promotional resource allocation
• Design and execute integrated omnichannel programs across personal, non-personal, and digital channels, developing segment-specific messaging, content, and campaign tactics
• Lead Medical, Regulatory, and Legal promotional review, serve as content owner for MRC submissions, and ensure all materials are compliant, on-brand, and delivered to quality, timeline, and budget expectations
• Define and monitor leading and lagging KPIs, dashboards, and business readouts; translate performance data into recommendations that optimize content, channel mix, targeting, ROI, and budget allocation
• Partner closely with Sales, Channel Marketing, Commercial Operations, Medical Affairs, and Market Access; represent U.S. HCP marketing in global forums, business reviews, and annual brand planning
• Manage external agencies and partners, including creative quality, execution, timelines, budgets, and commercial investments

Skills

Strategic & analytical skills

Cross-functional collaboration

CRM/marketing tech (Veeva)

Translate clinical data into marketing

Education

Bachelor’s degree

MBA or advanced degree preferred

Tools

Veeva CRM

Job description

Protecting our tomorrow

Job Title: Senior HCP Manager, JYNNEOS/US Marketing

Position details

• Location: Remote, United States
• Department: U.S. Commercial
• Reports to: Senior Director, North America Marketing
• Salary range: $150,000–$195,000

About Bavarian Nordic

Bavarian Nordic is a global vaccine company focused on helping to protect lives through innovative vaccines, public health partnership, and expanded access to disease prevention.

We work across emerging infectious diseases, travel health, and public health preparedness to help communities, healthcare providers, pharmacies, and health systems improve vaccine awareness, access, and delivery.

With a growing commercial portfolio and strong global partnerships, Bavarian Nordic is evolving how vaccines are supported across healthcare ecosystems — combining scientific innovation with customer engagement, education, and public health impact.

Position Overview

The Senior HCP Manager, JYNNEOS/US Marketing will own the U.S. healthcare professional (HCP) strategy for JYNNEOS and lead integrated marketing programs from design through execution. This role will shape HCP segmentation, targeting, messaging, channel strategy, content, and performance measurement, helping ensure priority HCP audiences receive the right compliant message through the right channel at the right time.

Key Responsibilities

• Own the annual JYNNEOS HCP marketing strategy, aligned with commercial goals and the evolving mpox market, and define the HCP journey, engagement priorities, core messages, goals, KPIs, budget, and investment priorities
• Lead refinement of HCP segmentation and targeting using prescribing, claims, and behavioral data; apply insights to personalization, channel selection, engagement cadence, field deployment, and promotional resource allocation
• Design and execute integrated omnichannel programs across personal, non-personal, and digital channels, developing segment-specific messaging, content, and campaign tactics
• Lead Medical, Regulatory, and Legal promotional review, serve as content owner for MRC submissions, and ensure all materials are compliant, on-brand, and delivered to quality, timeline, and budget expectations
• Define and monitor leading and lagging KPIs, dashboards, and business readouts; translate performance data into recommendations that optimize content, channel mix, targeting, ROI, and budget allocation
• Partner closely with Sales, Channel Marketing, Commercial Operations, Medical Affairs, and Market Access; represent U.S. HCP marketing in global forums, business reviews, and annual brand planning
• Manage external agencies and partners, including creative quality, execution, timelines, budgets, and commercial investments

Qualifications

• Bachelor’s degree required; MBA or another relevant advanced degree preferred
• At least 5 years of experience in pharmaceutical or biopharma commercial roles, including significant experience leading U.S. HCP marketing for a science-driven brand across strategy, omnichannel engagement, and field force enablement
• Experience leading cross-functional initiatives with Sales, Medical Affairs, Market Access, Regulatory, and Commercial Operations in a regulated U.S. promotional environment, including Medical/Legal/Regulatory review
• Experience managing external agencies, marketing budgets, and commercial investments
• Strong strategic and analytical skills, with the ability to interpret performance data, generate actionable insights, and present clear recommendations to senior stakeholders
• Ability to translate complex clinical and market information into compelling, compliant HCP content, with working knowledge of FDA promotional guidelines and pharmaceutical promotional review
• Proficiency with CRM and marketing technology platforms, such as Veeva, and an entrepreneurial mindset suited to fast-paced, resource-constrained settings
• Preferred: Experience in the U.S. vaccines landscape, including ACIP recommendations, immunization schedules, and public health dynamics; experience in HIV prevention or treatment; or experience launching products into new customer segments or shaping new markets

Why Join Us

Join a mission-driven global vaccine company at a pivotal stage of growth and evolution. At Bavarian Nordic, you’ll have the opportunity to help shape innovative commercial programs, support public health initiatives, and contribute to how vaccines are accessed across healthcare channels.

We foster a collaborative, entrepreneurial culture where cross-functional partnership, creativity, and impact are valued alongside scientific excellence.

Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

For more information, visit www.bavarian-nordic.com

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