Senior Growth Product Manager - Short-Form Video

Google; San Bruno (CA); On-site; USD 192,000 - 278,000; Full time

Benefits offered by this job

Bonus 20%

Equity

Benefits

Job summary

Google is seeking a Senior Product Manager for YouTube Shorts Growth to own top-of-funnel acquisition, activation, and conversion efforts across core surfaces. You will lead quantitative growth initiatives, diagnose funnel friction, and craft self-reinforcing loops that convert viewing intent into active, habitual engagement.

You will collaborate with Engineering, UX Design, and Data Science to test hypotheses, run rapid experiments, and scale winning growth playbooks globally.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in product management or a related technical role.
• 4 years of experience driving consumer product growth, user acquisition, funnel conversion optimization, or end-to-end product execution.
• Experience in product management focused on consumer mobile experiences, as well as top-of-funnel entry points or user onboarding/activation flows.
• Experience using quantitative funnel analysis and A/B experimentation to drive growth metrics.

Responsibilities

• Drive end-to-end user conversion funnels across YouTube’s primary surfaces into Shorts, identifying immediate, high-leverage UI and trigger tactics that maximize click-through, session activation, and viewing depth.
• Design, test, and scale self-reinforcing growth loops, onboarding experiences, and re-engagement mechanics that convert casual or first-time viewers into habitual daily consumers.
• Operate a rigorous, high-throughput A/B testing pipeline—rapidly translating data insights into lightweight tactical experiments to prove out metric levers before scaling long-term product investments.
• Partner with Data Science and Engineering to instrument granular funnel telemetry, dissect cohort-level drop-offs, and model ROI to ruthlessly prioritize tactics that move top-line engagement metrics.
• Establish repeatable growth playbooks through cross-functional collaboration across core YouTube teams to scale winning UI patterns globally.

Skills

Growth product management

A/B testing

Funnel analytics

Mobile apps growth

Quantitative analysis

Education

Bachelor's degree or equivalent

Job description

Google is seeking a Senior Product Manager for YouTube Shorts Growth to own top-of-funnel acquisition, activation, and conversion efforts across core surfaces. You will lead quantitative growth initiatives, diagnose funnel friction, and craft self-reinforcing loops that convert viewing intent into active, habitual engagement.

You will collaborate with Engineering, UX Design, and Data Science to test hypotheses, run rapid experiments, and scale winning growth playbooks globally.