Senior Growth Marketing & Performance Manager

DOBI Real Estate; Birmingham (MI); On-site; USD 90,000 - 150,000; Full time

Job summary

Rail District Ventures seeks a Senior Growth Marketing & Performance Manager to own demand generation, performance marketing, analytics, and full funnel optimization across its brand portfolio. This role reports to the CMO and collaborates closely with brand and content partners to scale growth.

Based fully in the office in Birmingham, you will take ownership of paid, organic, and video campaigns, build actionable dashboards, and translate data into strategic actions for senior leadership.

Qualifications

• 5+ years of growth marketing experience.
• Strong analytical mindset translating data into action.
• Experience across paid, organic, and video channels.
• Ability to present to senior leadership.
• Collaborative, fast‑moving, in‑office environment.

Responsibilities

• Own and evolve paid media strategy across search, social, retargeting, and video.
• Drive organic growth through SEO, CRO, and content performance optimization.
• Build dashboards that tell a story and guide next steps.
• Analyze performance and present insights, recommendations, and priorities to leadership.
• Manage media planning, buying, optimization, and measurement end‑to‑end.
• Connect CRM, attribution, and lead lifecycle alignment with sales.
• Collaborate with Social & Video Content Strategist to test creative and scale high‑performing video.

Skills

Growth marketing

Analytics

Paid media

Leadership presentation

Job description

THE ROLE

Rail District Ventures is looking for a Senior Growth Marketing & Performance Manager to own demand generation, performance marketing, analytics, and full funnel optimization across our portfolio of brands. This is a hands‑on role for someone who loves turning data into action and strategy into measurable results.

You’ll work directly with the CMO, collaborate closely with brand and content partners, and have real ownership over how growth marketing shows up and scales.

This is a fully in-office role based in Birmingham.

WHAT YOU’LL DO

• Own and evolve paid media strategy across search, social, retargeting, and video with room to test, learn, and push what works
• Drive organic growth through SEO, CRO, and content performance optimization
• Build and maintain clear, useful dashboards that tell a story and guide next steps
• Analyze performance and confidently present insights, recommendations, and priorities to leadership
• Manage media planning, buying, optimization, and measurement end‑to‑end
• Connecting CRM, attribution, and lead lifecycle alignment with sales
• Collaborate closely with the Social & Video Content Strategist to test creative and scale high‑performing video

WHY THIS ROLE IS EXCITING

• You’re helping build a growth engine, not inherit a rigid one
• You’ll have real ownership and a direct line to decision‑making
• Video, paid, organic, and analytics live together, not in silos
• Your insights will shape what we do next, not just report what happened
• You’ll be trusted to experiment, learn fast, and make an impact

WHAT WE’RE LOOKING FOR

• 5+ years of experience in growth, performance, or demand marketing
• Strong analytical mindset with the ability to translate data into action
• Experience across paid, organic, and video channels
• Comfortable presenting to senior leadership
• Thrives in a collaborative, fast‑moving, fully in-office environment

ABOUT RAIL DISTRICT VENTURES

Rail District Ventures (RDV) was founded in 2018 with a vision to redefine real estate through an agent-centered model and an uncompromising commitment to exceptional service. What began as DOBI Real Estate has grown into a diversified portfolio of companies, including Twenty‑Two Title, Alliance Title, Rhino Building Group, and Simon Thomas Training for Real Estate.