Senior Growth Marketing Manager — Driver Acquisition & Local Growth

Whip, Inc.; Rockville (MD); Hybrid; USD 130.000 - 160.000; Vollzeit

Zusammenfassung

Whip, Inc. rents cars to rideshare and delivery drivers across major U.S.

markets including Atlanta, Baltimore, Boston, Chicago, Dallas, Miami, Orlando, Philadelphia, Richmond, Tampa and Washington, DC. As Senior Growth Marketing Manager you will own the growth engine end-to-end, setting and spending the paid budget, winning local search, and launching new cities with leadership accountability for which dollars drive drivers and revenue.

Qualifikationen

• 6+ years in performance or growth marketing.
• Hands-on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally.
• Proven track record of lowering cost per lead or acquisition.
• Working knowledge of technical and local SEO.
• Strong analytics skills: GA4, Google Tag Manager, conversion tracking.
• Experience running marketing across multiple cities or regions.
• Clear, direct communication with executives; comfortable taking direction and data-driven pushback.

Aufgaben

• Own the paid media budget across multiple channels; plan, launch and optimize campaigns.
• Target drivers by market, platform and vehicle interest.
• Shift spend weekly to markets/channels with the lowest cost per activated driver.

Kenntnisse

Growth marketing

Google Ads

Meta/FB Ads

Analytics

Local SEO

Multi-city marketing

Executive communication

Jobbeschreibung

Whip, Inc. rents cars to rideshare and delivery drivers across major U.S.

markets including Atlanta, Baltimore, Boston, Chicago, Dallas, Miami, Orlando, Philadelphia, Richmond, Tampa and Washington, DC. As Senior Growth Marketing Manager you will own the growth engine end-to-end, setting and spending the paid budget, winning local search, and launching new cities with leadership accountability for which dollars drive drivers and revenue.