Senior Growth Marketing Manager

Noom; New York (NY); Hybrid; USD 134,000 - 175,000; Full time

Benefits offered by this job

401(k) with company match

Paid holidays

Summer Fridays

Summer Break week

Top-tier medical plans

Job summary

Noom is seeking a Senior Growth Marketing Manager to own and scale its paid social program. This hands-on role requires setting strategy, managing substantial media investment, and using data-driven metrics such as CAC, LTV, and incrementality to optimize performance.

You will partner with Creative, Growth Product, and Analytics to drive cross-functional initiatives, scale channels, and translate business objectives into actionable acquisition plans for Noom’s products and audiences.

Qualifications

• Deep, hands-on paid social experience in a direct‑to‑consumer or ecommerce business.
• Proven ability to manage meaningful media budgets and optimize CAC/LTV.
• Strong communication and ability to influence senior leadership.

Responsibilities

• Own paid social strategy, execution, optimization, and budget allocation across Meta, Pinterest, Snapchat, and Reddit with >$100K monthly spend.
• Improve acquisition and LTV-to-CAC through structured experimentation and measurement.
• Scale existing channels and test new platforms, audiences, and creative approaches.
• Build paid social plans for new Noom products and align with business goals.
• Collaborate with Creative, Growth Product, and Analytics to boost performance across the customer journey.
• Present insights and recommendations to senior leaders and drive cross‑functional workstreams.

Skills

Paid social

Direct-to-consumer

Performance marketing

Strategic planning

Data-driven decision making

Cross-functional collaboration

Leadership/mentoring

Tools

Meta Ads Manager

Pinterest Ads

Snapchat Ads

Reddit Ads

YouTube Ads

TikTok Ads

Job description

Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians, to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, you’ll see the impact of your work on the world.

Our Growth Marketing Team

Noom’s Growth Marketing team helps introduce millions of people to products that support healthier, longer lives. We combine creative thinking, rigorous measurement, and rapid experimentation to efficiently acquire customers and unlock new opportunities for growth. We work closely with teams across Noom to translate customer insights into high-performing campaigns and experiences.

About The Role

We’re looking for a Senior Growth Marketing Manager to own and scale Noom’s paid social program. This is a highly visible, hands‑on role for an experienced performance marketer who can independently set strategy, manage significant media investment, and make data‑driven decisions based on metrics such as LTV, CAC, and incrementality. You’ll optimize established channels while also building paid social strategies for new Noom products and audiences.

You’ll have meaningful ownership over a growing area of Noom’s portfolio, partnering closely with Creative, Growth Product, and Analytics and regularly communicating performance, insights, and recommendations to senior and C‑suite leaders.

What You’ll Do

• Own paid social strategy, execution, optimization, and budget allocation across Meta, Pinterest, Snapchat, and Reddit, managing more than $100K in monthly spend.
• Improve customer acquisition and LTV‑to‑CAC performance through structured experimentation, measurement, and channel optimization.
• Identify opportunities to scale existing channels and test new platforms, audiences, creative approaches, and campaign structures.
• Build paid social strategies for new Noom products and translate business objectives into actionable acquisition plans.
• Partner with Creative, Growth Product, and Analytics to improve campaign performance across the full customer journey.
• Communicate insights and recommendations to senior leaders while independently driving cross‑functional workstreams forward.

What We’re Looking For

• Deep, hands‑on paid social experience within a direct‑to‑consumer, ecommerce, or similarly performance‑focused business.
• Advanced knowledge of Meta and experience with additional platforms such as Pinterest, Snapchat, Reddit, Youtube, and TikTok.
• Strong command of direct‑response marketing, including CAC, LTV, conversion, incrementality, and performance optimization.
• Experience managing meaningful media budgets and using approaches such as marketing mix modeling or multi‑touch attribution to inform investment decisions.
• A proactive, independent operator who can set direction, anticipate next steps, and effectively partner across the organization.
• A confident communicator who can translate complex performance insights for senior and C‑suite leaders, with some experience managing or mentoring others.

What Makes This Job Amazing

• Own a critical growth channel. You’ll have end‑to‑end ownership of Noom’s paid social strategy, investment, and performance.
• Make a visible business impact. Your work will directly influence customer acquisition, growth efficiency, and the success of Noom’s expanding product portfolio.
• Build what comes next. You’ll scale established channels while creating paid social strategies for new products and audiences.
• Shape the program. You’ll have the autonomy and senior‑level exposure to define and implement your vision for paid social.

What You’ll Earn And Enjoy

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long‑term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company‑wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top‑tier medical plans for you and your family, including a premium‑free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance‑based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.

The base salary range for this position is $134,000–$175,000. Actual compensation is determined by job‑related factors, including experience, skills, qualifications, and location.

This role is eligible for our NYC or Princeton office locations, operating on a hybrid schedule (2 days per week on‑site).

More About Noom

Noom is a leading whole‑person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally‑recognized, holistic programs spanning weight, diabetes prevention, GLP‑1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct‑to‑consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

We’re more than a health tech company—we’re a movement. This belief extends to our culture: we empower our people to think big, act boldly, and take pride in their contributions to shaping the future of health. We’ve been named one of the Best Places to Work by Inc., Fortune, Glassdoor, and Quartz—including honors for technology and diversity.

Join us in shaping the future of health.

You’ll be part of a passionate, mission‑driven team working to make the world a healthier place—one habit at a time.