Senior Growth & Demand Gen Lead — Meta Ads & VSL

Clients Blackbox, Inc.; League City (TX); Hybrid; USD 115,000 - 180,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox is seeking a senior hands-on performance marketer to own a portfolio of client accounts end to end. You will lead client conversations, manage Meta performance, write direct-response copy and VSL scripts, and develop testing strategies to push funnel performance.

You will report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience simultaneously managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other acquisition metrics.
• Diagnose underperforming campaigns and identify changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality and strategic judgment.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Identify and resolve technical issues between advertising platforms and client systems.
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel problems.

Skills

Paid media

Client strategy

Copywriting

Analytics

Tracking

Tools

Meta Ads Manager

Calendly

Zapier

Pixels

Job description

Clients Blackbox is seeking a senior hands-on performance marketer to own a portfolio of client accounts end to end. You will lead client conversations, manage Meta performance, write direct-response copy and VSL scripts, and develop testing strategies to push funnel performance.

You will report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.