Senior Growth Creative Strategist — Data-Driven Testing & CRO

Vagaro; Pleasanton (CA); On-site; USD 135,000 - 156,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

15 days PTO + holidays

On-site gym

Employee discounts

Professional development

Job summary

Vagaro is seeking a Sr. Creative Strategist to own creative strategy and experimentation across growth marketing channels. This high-impact role sits at the intersection of performance data, creative direction, and conversion strategy, shaping briefs, tests, and a testing infrastructure that informs landing-page strategy.

You’ll collaborate with paid channel leads and the creative team to elevate the quality and effectiveness of all market assets, driving data-informed creative decisions.

Qualifications

• 5+ years in creative strategy for performance or growth marketing.
• Experience across paid social and/or paid search.
• Strong data fluency translating performance signals into direction.
• Familiarity with Meta, TikTok, YouTube, Google creative best practices.
• Knowledge of CRO and landing page strategy.

Responsibilities

• Own creative strategy across paid channels with clear rationale tied to performance goals.
• Develop insight-driven briefs for concept, message, format, audience, and channel.
• Partner with paid channel leads to identify performance gaps and testable hypotheses.
• Synthesize trends and best practices to sharpen creative approach.
• Bridge performance data and creative execution.

Skills

Creative strategy

Performance marketing

Paid search

Paid social

Data fluency

Experimentation

CRO

Cross-functional collaboration

Communication

SaaS / marketplace experience

Tools

Analytics tools

Job description

Vagaro is seeking a Sr. Creative Strategist to own creative strategy and experimentation across growth marketing channels. This high-impact role sits at the intersection of performance data, creative direction, and conversion strategy, shaping briefs, tests, and a testing infrastructure that informs landing-page strategy.

You’ll collaborate with paid channel leads and the creative team to elevate the quality and effectiveness of all market assets, driving data-informed creative decisions.