Senior Group Manager, Media Strategy

Hyundai Motor Company; Fountain Valley (CA); On-site; USD 149,800 - 214,000; Full time

Benefits offered by this job

Vehicle lease allowance

Holiday pay

Healthcare insurance

401(k) company match

Vacation and sick time

Job summary

Hyundai Motor America is seeking a Senior Group Manager, Media Strategy to lead media planning, investment management and performance optimization across national, regional, and dealer channels. You will partner with Marketing, Regions, PLM, Sales and agencies to align media investments with business priorities and retail goals, while establishing measurement standards and governance.

This senior role emphasizes data-driven decision making, privacy readiness, and adoption of emerging media

Qualifications

• Over 10 years of progressive experience in media strategy and planning.
• 3+ years of experience in automotive, retail or franchise marketing.
• Proven ability to lead large cross‑functional teams and agencies.
• Strong analytical skills with data-driven decision making.
• Excellent communication and stakeholder management skills.

Responsibilities

• Lead media strategy, planning, audience targeting, channel mix and optimization.
• Establish KPIs, measurement frameworks and governance to drive performance.
• Monitor trends and competitor activity to inform strategy and investment decisions.
• Develop national, regional, and dealer media frameworks to improve alignment.
• Oversee budgets, forecasting, analytics and performance optimization initiatives.
• Mentor teams and manage agency relationships to ensure accountability.

Skills

Media strategy

Media planning

Performance marketing

Marketing analytics

Integrated marketing

Cross-functional leadership

Leadership

Data-driven decision making

Automotive marketing knowledge

Education

High school diploma

Tools

Excel

PowerPoint

Job description

WORK MODEL

Onsite

WHAT YOU WILL DO

• The Senior Group Manager, Media Strategy is responsible for leading media planning, investment management and performance optimization initiatives that support Hyundai Motor America’s marketing and business objectives. This role oversees media strategy development, measurement, agency leadership and budget stewardship, while driving continuous improvement across the media ecosystem.
• The position works closely with internal Marketing stakeholders, Regional/Field teams, Product Line Management (PLM), Sales, Incentives, Dealer Marketing partners and agency teams to align media investment with business priorities, market opportunities, sales objectives and retail performance goals. Leveraging deep expertise in media, analytics and marketing performance, this role translates complex data, consumer insights and market dynamics into actionable recommendations that inform investment decisions and influence strategic direction across the organization.
• By establishing cross-tier planning frameworks, defining the roles and responsibilities of National, Regional and Dealer media efforts and identifying optimization opportunities & learning agendas that improve coordination, efficiency and effectiveness, this role is accountable for ensuring media investments across all tiers are aligned, complementary and optimized to deliver stronger business outcomes while minimizing unintended duplication and maximizing the impact of Hyundai's marketing investments.

HOW YOU WILL MAKE AN IMPACT

Media Strategy & Performance Leadership:

• Lead Hyundai Motor America’s media strategy, planning, audience targeting, channel mix, and optimization to support brand, retail, and business objectives.
• Establish KPIs, measurement frameworks, reporting standards, and governance processes that drive performance and business impact.
• Monitor industry trends, emerging technologies, consumer behavior, and competitive activity to inform strategy and investment decisions.
• Develop and oversee National, Regional, and Dealer media frameworks to improve alignment, reduce overlap, and maximize investment effectiveness.
• Partner with internal stakeholders, Regions, Sales, Retail Marketing, PLM, agencies, and vendors to align priorities and performance goals.
• Lead learning agendas and test-and-learn initiatives that improve media effectiveness and operational best practices.

Media Investment, Performance & Financial Management:

• Lead development, execution, and management of annual media budgets, investments, forecasting, financial planning, and reporting.
• Ensure investments align with business priorities, launches, sales objectives, and market opportunities.
• Oversee media analytics, attribution, dashboards, measurement standards, and performance optimization initiatives.

Agency, Innovation & Team Leadership:

• Provide strategic oversight of agencies, publishers, vendors, consultants, and technology partners.
• Champion AI, first‑party data, privacy readiness, identity solutions, and emerging media technologies.
• Collaborate with Legal, Privacy, and Security on data and technology agreements.
• Lead, develop, and mentor team members while fostering accountability, innovation, and continuous improvement.
• Maintain authority over media investment recommendations, measurement governance, cross‑tier frameworks, and performance improvement initiatives.

WHAT YOU WILL BRING TO THE ROLE

• Must be a high school graduate.
• 10 or more years of progressive experience in media strategy, media planning, performance marketing, marketing analytics or integrated marketing with 3 or more years of experience in automotive, retail or franchise marketing.
• Prior experience managing large‑scale media investments and performance‑based marketing programs.
• Prior experience working with cross‑functional business partners and influencing organizational decision‑making.
• Prior leadership experience with managing direct teams, agency management and partner relations.
• Deep understanding of media planning, buying, measurement and optimization across traditional and digital channels.
• Strong understanding of automotive retail, consumer purchase journeys and performance‑driven marketing.
• Knowledge of multi‑tier marketing environments and the ability to improve coordination across National and Regional/Local efforts.
• Strong analytical capabilities with experience leveraging data, insights and measurement tools to drive business decisions.
• Ability to translate complex performance data into actionable business recommendations for senior leadership.
• Strong financial management, communication, leadership, collaboration, Excel, PowerPoint, attribution, media mix modeling, and decision‑making skills.
• Ability to manage multiple projects, work autonomously, and be detail oriented.

WHAT HYUNDAI CAN OFFER YOU

• Compensation Range: $149,800 - $214,000
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay – the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long‑term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

OTHER DETAILS

• Occasional travel within US required.

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.