Manager, Genesis Digital Marketing

Genesis; Fountain Valley (CA); On-site; USD 91,000 - 130,000; Full time

Benefits offered by this job

Vehicle lease allowance

Holiday pay

Healthcare insurance

401(k) match

Wellbeing program

Job summary

Genesis USA in Fountain Valley, CA, seeks a Digital Marketing Manager to lead the digital shopping experience across Genesis.com and related sites. You will oversee content planning, site operations, and cross-functional campaigns with agencies, aiming to optimize engagement and conversions.

The ideal candidate has 6+ years in Marketing/Advertising, 3+ years in digital marketing, and 2+ years in the automotive sector, with strong PM and communication skills.

Qualifications

• Must have a high school diploma.
• Bachelor’s degree preferred.
• Master’s degree a plus.
• Six or more years of Marketing/Advertising experience.
• Three or more years of experience in digital marketing.
• Two or more years of experience within automotive industry desired.
• Agency and/or related client-side experience required.
• Strong project management and organizational skills.

Responsibilities

• Lead day-to-day management, UX, and enhancements of Genesis.com across desktop, tablet, and mobile.
• Review content, wireframes, assets, and functionality to ensure brand consistency and quality; conduct UAT for releases.
• Manage roadmaps, timelines, and releases with stakeholders across teams.
• Partner with agencies to deliver website initiatives on time and within scope.
• Drive SEO/SEM strategies to improve visibility and traffic.
• Collaborate with Data Science and UX to improve performance and conversion.
• Support digital launches and promotional campaigns for vehicle updates.
• Ensure experiences align with Genesis brand standards and digital best practices.

Skills

Digital marketing

Content planning

SEO/SEM

Project management

Cross-functional collaboration

Education

High school diploma

Bachelor’s degree

Master’s degree

Job description

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

What You Will Do

• Genesis USA is seeking an experienced Digital Marketing Manager to deliver an exceptional digital shopping experience that drives engagement, conversion, and brand loyalty.
• Reporting to the Senior Manager of Digital Platforms, this role will support the execution of Genesis' digital strategy, lead content planning, and oversee day-to-day website operations for Genesis.com, while contributing to GenesisHouse.com initiatives as needed. The ideal candidate will partner closely with agency and cross-functional teams to manage website production and development, execute integrated digital campaigns and launches, optimize KPI-driven experiences, and support the achievement of key business objectives.
• The ideal candidate is a proactive and results-driven digital marketer with strong organizational, communication, and project management skills. They thrive in a collaborative environment, build effective relationships across teams and agency partners, and bring a high level of ownership, accountability, and attention to detail to every initiative.

How You Will Make An Impact

• Lead the day-to-day management, user experience (UX), and continuous enhancement of Genesis.com across desktop, tablet, and mobile platforms.
• Review website content, wireframes, creative assets, and site functionality to ensure a seamless user experience, brand consistency, and quality standards; conduct user acceptance testing (UAT) for site releases and enhancements.
• Manage website roadmaps, project timelines, and release schedules, ensuring alignment on priorities, milestones, risks, and deliverables across stakeholders.
• Partner with agencies and vendors to deliver website initiatives on time, within scope, and aligned with business objectives.
• Drive AEO, SEO, and SEM strategies to improve search visibility, website traffic, engagement, and discoverability.
• Partner with Data Science and UX teams to analyze website performance and customer insights, identifying opportunities to enhance the digital shopping experience and improve conversion.
• Support digital execution for vehicle launches, model year updates, experiential activations, and promotional campaigns.
• Ensure all website experiences align with Genesis brand standards and digital best practices.
• Collaborate with Product Planning, Sales, CRM, Social, PR, and Media teams to deliver integrated digital campaigns and initiatives.
• Identify opportunities to optimize digital experiences, improve operational processes, and drive continuous performance improvement.
• Exercise sound judgment and problem-solving skills to drive decisions and results.
• Coordinate cross-functional workflows and execute digital initiatives.
• Identify, resolve, and communicate risks, issues, and opportunities to leadership.
• Oversee agency and vendor performance to ensure quality, efficiency, and business alignment.
• Supervise and provide guidance to an Assistant Manager supporting Genesis.com initiatives.

What You Will Bring To The Role

• Must have a high school diploma.
• Bachelor’s degree preferred.
• Master’s degree a plus.
• Six or more years of Marketing/Advertising experience.
• Three or more years of experience in digital marketing.
• Two or more years of experience within automotive industry desired.
• Agency and or/ related client-side experience required.
• Experience working in a fast-paced environment.
• Luxury experience preferred.
• Position requires ability to solve problems, make decisions and operate with an entrepreneurial spirit within the framework of a team concept.
• Ability to manage high-paced environment with multiple projects and agency personnel.
• Ability to develop strategy and implementation plans for new projects/initiatives.
• Ability to develop strong interpersonal relationships at a variety of levels; Executive, Managerial, Field Staff, subordinate and agency hierarchy of personnel.
• Ability to take and lead the creative development of a campaign and maintain a macro strategy.
• Diplomatic and collaborative attitude, able to motivate partners to meet and exceed business expectations.
• Ability to create and present executive facing presentations and other materials.
• Ability to work on multiple projects.
• Strong written and oral communication skills.
• Strong Project Management Skills with attention to detail; master at multi-tasking.

What Hyundai Can Offer You

• Compensation Range: $91,000 - $130,000 annual base salary
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

Other Details

• Physical requirements: Normal Office Duties.
• Must be able to travel.
• Occasional night and weekend work.

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.