Senior Manager, Genesis Regional Marketing Operations (Southern)

Hyundai Motor Group; Marietta (GA); On-site; USD 114,800 - 164,000; Full time

Benefits offered by this job

Vehicle lease allowance

Holiday pay

Healthcare insurance

Job summary

Genesis is seeking a Senior Manager, Genesis Regional Marketing Operations (Southern) to lead and optimize regional marketing initiatives across the Genesis Region. You will mentor teams, manage budgets, and partner with national teams to ensure cohesive campaigns and programs.

The role requires extensive wholesale automotive experience and supervisory capabilities, with a focus on data-driven decision making and cross-functional collaboration. Travel to regional events is involved.

Qualifications

• Eight years wholesale related automotive experience.
• Two to three years of supervisory experience.
• Budget management oversight.
• Excellent analytical skills.
• Excellent organizational skills.
• Strong computer skills—Microsoft Office suite.

Responsibilities

• Oversee and manage all regional marketing activities within the designated Genesis Region.
• Coordinate with Tier 2 Retailer Advertising Associations and Retail Digital Marketing programs.
• Analyze lead performance data and drive regional retailer lead management improvements.
• Collaborate with National Retail Marketing to align retailer lead-generation and Certified Website programs.
• Manage MSP payments and resolve retailer payment and incentive issues.
• Lead regional CSR efforts, including Genesis Gives and the Genesis Inspiration Foundation.

Skills

Analytical skills

Organizational skills

Budget management

Education

Masters degree

Tools

Microsoft Office

Job description

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Senior Manager, Genesis Regional Marketing Operations (Southern)

At Genesis, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Genesis, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

WORK MODEL

Field

WHAT YOU WILL DO

• The Senior Manager, Genesis Regional Marketing Operations is responsible for overseeing & managing all regional marketing activities within the designated Genesis Region.
• These oversite activities include, but are not limited to, Tier 2 Retailer Advertising Associations, Retail Digital Marketing, Internet Lead and High Value Actions performance and analysis, Market Support Program (MSP) Initiative & Corporate Social Responsibility (CSR) activities.

HOW YOU WILL MAKE AN IMPACT

• Managed Genesis Retailer Ad Associations (RMAP) across the region, driving retailer engagement and marketing effectiveness.
• Analyzed lead performance data and implemented strategies to improve retailer and regional lead management results.
• Partnered with National Retail Marketing to align retailer lead-generation and Certified Website programs.
• Oversaw execution of the Genesis Retailer Co-op Program and ensured equitable distribution of co-op funds.
• Supported Retail Digital Strategy Consulting initiatives to enhance retailer digital marketing performance.
• Led regional Corporate Social Responsibility (CSR) efforts, including Genesis Gives and the Genesis Inspiration Foundation.
• Ensured compliance of all Tier 3 retailer advertising with Genesis brand standards and advertising policies.
• Collaborated with National Office teams to develop, implement, and administer Market Support Programs (MSP).
• Processed MSP payments and resolved retailer payment and incentive-related issues.
• Managed departmental budgets and maintained expenses within approved guidelines.
• Planned and executed regional organizational meetings and events.
• Supported Regional General Manager with governance processes, including OCM and PRM activities.
• Served as the primary liaison between Market Managers, dealership personnel, and the National Incentives team.
• Maintained expertise in national and regional incentive programs to support retailer performance.
• Provided team leadership, employee development, and budget oversight as required.

WHAT YOU WILL BRING TO THE ROLE

• Master’s degree is a plus.
• Eight years wholesale related automotive experienced desired with demonstrated abilities in direct dealer contacts.
• Two to three years of supervisory experience desired.
• Budget Management oversite.
• Excellent analytical skills.
• Excellent organizational skills.
• Strong computer skills - Microsoft Office, Word, Excel, PowerPoint, Access, and Outlook.

WHAT HYUNDAI CAN OFFER YOU

• Compensation Range: $114,800 - $164,000 annual base salary
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)

WHAT HAPPENS NEXT

OTHER DETAILS

• Domestic travel required (15% - 30%).

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.