Manager, Regional Marketing

Hyundai Motor Company; Fountain Valley (CA); On-site; USD 91,000 - 130,000; Full time

Benefits offered by this job

Vehicle lease allowance

Holiday pay

Medical, dental, vision insurance

401(k) with employer match

Education reimbursement

Paid time off

Life and disability coverage

Employee assistance program

External training programs

Job summary

Hyundai is seeking a Manager, Regional Marketing to support and oversee dealership marketing programs across regions, ensuring accurate implementation and data integrity. You will partner with the Regional Marketing team, national strategy, and external partners to operationalize core dealer initiatives while staying current on industry trends.

The role requires strong leadership, experience in digital marketing within automotive, and the ability to manage multiple projects with internal and

Qualifications

• Must have a high school diploma.
• Six+ years in digital and online work, at least four in automotive.
• Three+ years in automotive industry preferred.
• Able to manage high-paced environment with multiple projects and personnel.

Responsibilities

• Support the Regional Marketing team in the execution and day-to-day administration of the Hyundai Dealer Advertising Association (HDAA), dealership co-op, and regional co-op programs, including allocation, claiming, and operational support.
• Oversee the Hyundai Dealership Marketing Program (HDMP), ensuring brand, pricing, and retail advertising compliance in alignment with HMC and Hyundai brand guidelines.
• Maintain accurate execution, documentation, audit readiness, and issue resolution across dealer marketing programs and platforms.
• Support alignment between HMA national media strategy and dealership Tier 3 media execution by monitoring performance, analyzing results, and recommending program optimizations.
• Lead Regional Marketing requirements with IT Affiliate and other internal and external partners to ensure data accuracy, system integrity, and ongoing enhancement of dealer marketing platforms and digital marketing programs.
• Manage communications to HMA internal teams and field organizations regarding regional and retail marketing programs, and serve as liaison across dealership retail programs.
• Drive process and system improvements that increase operational efficiency, contribute insights to the evolution of retail marketing strategy and execution, and support additional Regional Marketing initiatives as directed by leadership.
• Recommend process improvements, escalating material risks or compliance issues, and making routine operational decisions necessary to maintain program accuracy, consistency, and service levels.
• This position has common manager-level authority defined by HMA HR/Finance policy.

Skills

Digital marketing

Automotive industry

Project management

Budget management

MS Office

Adobe Photoshop

Adobe Illustrator

Media planning

Communication skills

Detail oriented

Education

High school diploma

Tools

Microsoft Word

PowerPoint

Excel

Adobe Photoshop

Adobe Illustrator

Job description

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At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package.

It’s time you rethink what you expect from an employer.

At Hyundai, we understand you're not just building a career - you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.

WORK MODEL

#LI-OnSite

WHAT YOU WILL DO

The Manager, Regional Marketing supports the execution and oversight of dealership marketing programs and platforms, ensuring accurate implementation, data integrity, and consistent application across regions. This role serves as a key partner for the Regional Marketing team in operationalizing core dealer marketing initiatives while maintaining alignment between national strategy and regional execution. The position acts as a primary liaison between HMA Marketing, Regional offices, and external partners, while staying current on industry trends in dealership marketing, media performance, measurement, and conversion

HOW YOU WILL MAKE AN IMPACT

• Support the Regional Marketing team in the execution and day-to-day administration of the Hyundai Dealer Advertising Association (HDAA), dealership co-op, and regional co-op programs, including allocation, claiming, and operational support.
• Oversee the Hyundai Dealership Marketing Program (HDMP), ensuring brand, pricing, and retail advertising compliance in alignment with HMC and Hyundai brand guidelines.
• Maintain accurate execution, documentation, audit readiness, and issue resolution across dealer marketing programs and platforms.
• Support alignment between HMA national media strategy and dealership Tier 3 media execution by monitoring performance, analyzing results, and recommending program optimizations.
• Lead Regional Marketing requirements with IT Affiliate and other internal and external partners to ensure data accuracy, system integrity, and ongoing enhancement of dealer marketing platforms and digital marketing programs.
• Manage communications to HMA internal teams and field organizations regarding regional and retail marketing programs, and serve as liaison across dealership retail programs.
• Drive process and system improvements that increase operational efficiency, contribute insights to the evolution of retail marketing strategy and execution, and support additional Regional Marketing initiatives as directed by leadership.
• Recommend process improvements, escalating material risks or compliance issues, and making routine operational decisions necessary to maintain program accuracy, consistency, and service levels.
• This position has common manager-level authority defined by HMA HR/Finance policy.

WHAT YOU WILL BRING TO THE ROLE

• Must have a high school diploma.
• Six or more years of experience of which at least four years are directly related experience in the digital and online field, either with client or agency.
• Minimum three years of experience within automotive industry preferred.
• Ability to manage high-paced environment with multiple projects and agency personnel.
• Ability to develop strong interpersonal relationships at variety of levels; executive, managerial, subordinate and agency hierarchy of personnel.
• Ability to take lead of the creative development of a campaign and maintain a macro strategy.
• Effective project, personnel, and budget management skills.
• Working knowledge of Microsoft Word, PowerPoint, and Excel.
• Working knowledge of Photoshop and Adobe Illustrator.
• Working knowledge of digital marketing and website practices and technologies.
• Must be detail oriented.
• Understanding of automotive retail environment.
• Understanding of media buying practices and terminology.

WHAT HYUNDAI CAN OFFER YOU

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)

Holiday Pay - the company shuts down with pay between Christmas and New Years.

Medical, dental,and vision insurance for you and your family, with employer contributions to Health Savings Accounts

401(k) retirement plan with Employer Match

Additional 401(K) Employer Enhanced Contribution program - eligible after 1 year of employment, in addition to the regular employer matching contribution

Vacation and sicktime off

Employer-paid basic life and disability coverage, including Paid-Family Leave.

Mental health, wellbeing, and employee assistance program

Health advocate (support)

Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.

External Training and Development Programs

Compensation Range: $91,000.00 - $130,000.00 annual base salary

OTHER DETAILS

• Travel within US required.

Our Company adheres to the equal employment opportunity guidelines set forth by federal, state and local laws. The information requested on this form is sought in good faith and will not be used to discriminate against the applicant based on race, religion or creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic characteristics, marital status, sex or gender (which includes pregnancy, childbirth, or related circumstances), gender identity, gender expression, age, citizenship, sexual orientation, family care or medical leave status, military and veteran status, political affiliation, or any other characteristic protected by federal, state and local laws.