Senior GovTech Marketing Lead

LFE - Logitech Far East Ltd.,-Taiwan; United States; Hybrid; USD 150,000 - 220,000; Full time

Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plans (Traditional and Roth)

Flexible Spending Accounts

ESPP

Life Insurance

Disability Coverage

Adoption and Surrogacy Assistance

Tuition Reimbursement Plans

Job summary

Logitech seeks a seasoned marketing professional to drive growth in the government vertical, blending strategic planning with hands-on execution. You will lead global programs, create insights-driven messaging, and collaborate with product, demand gen, and sales to win IT decision-maker attention.

The role emphasizes cross-functional leadership, content development, and partner enablement in a hybrid, global setting. Travel up to 20% may be required.

Qualifications

• Exceptional proven relevant B2B vertical marketing experience in the technology sector.
• Deep understanding of and experience marketing to the government IT decision maker buyer and channel partner audiences in the US and global markets.
• Bachelor's degree or equivalent industry experience.

Responsibilities

• Marketing strategy and planning: create marketing strategies, integrated campaigns, and programs to build awareness and nurture government IT leads.
• Audience insights and trends: provide insights into government IT buyer audiences and procurement regulations.
• Foundational materials: messaging, personas, competitive positioning and customer journeys.
• Content plans and creation: develop marketing content and collateral with internal teams and agencies.
• Channel marketing and enablement: develop co-marketing resources for partners to position Logitech for Government solutions.
• Industry partnerships: identify and engage alliance partners and industry groups.
• Performance monitoring and optimization: analyze campaign data to optimize spend and impact.

Skills

B2B vertical marketing

Govt IT buyers & channel partners

Channel marketing

Cross-functional collaboration

Insights to impact

Written/presentation/public speaking

Analytical skills

Track record of results

Bachelor's degree or equivalent

Education

Bachelor's degree or equivalent industry experience

Job description

Logitech seeks a seasoned marketing professional to drive growth in the government vertical, blending strategic planning with hands-on execution. You will lead global programs, create insights-driven messaging, and collaborate with product, demand gen, and sales to win IT decision-maker attention.

The role emphasizes cross-functional leadership, content development, and partner enablement in a hybrid, global setting. Travel up to 20% may be required.