Marketing Lead - Government Industry

LFE - Logitech Far East Ltd.,-Taiwan

United States

Hybrid

USD 150,000 - 220,000

Full time

6 days ago

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Benefits offered by this job

Medical Coverage

Dental Coverage

Vision Coverage

401(k) Plans (Traditional and Roth)

Flexible Spending Accounts

ESPP

Life Insurance

Disability Coverage

Adoption and Surrogacy Assistance

Tuition Reimbursement Plans

Job summary

Logitech seeks a seasoned marketing professional to drive growth in the government vertical, blending strategic planning with hands-on execution. You will lead global programs, create insights-driven messaging, and collaborate with product, demand gen, and sales to win IT decision-maker attention.

The role emphasizes cross-functional leadership, content development, and partner enablement in a hybrid, global setting. Travel up to 20% may be required.

Qualifications

Exceptional proven relevant B2B vertical marketing experience in the technology sector.
Deep understanding of and experience marketing to the government IT decision maker buyer and channel partner audiences in the US and global markets.
Bachelor's degree or equivalent industry experience.

Responsibilities

Marketing strategy and planning: create marketing strategies, integrated campaigns, and programs to build awareness and nurture government IT leads.
Audience insights and trends: provide insights into government IT buyer audiences and procurement regulations.
Foundational materials: messaging, personas, competitive positioning and customer journeys.
Content plans and creation: develop marketing content and collateral with internal teams and agencies.
Channel marketing and enablement: develop co-marketing resources for partners to position Logitech for Government solutions.
Industry partnerships: identify and engage alliance partners and industry groups.
Performance monitoring and optimization: analyze campaign data to optimize spend and impact.

Skills

B2B vertical marketing

Govt IT buyers & channel partners

Channel marketing

Cross-functional collaboration

Insights to impact

Written/presentation/public speaking

Analytical skills

Track record of results

Bachelor's degree or equivalent

Education

Bachelor's degree or equivalent industry experience

Job description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

Team & Role:

Join one of Logitech's fastest-growing teams as we accelerate our success building innovative technology solutions for our customers. We’re seeking a dynamic, seasoned, highly collaborative marketing professional to play a pivotal role driving Logitech’s expansion in the government industry vertical by bringing a deep understanding of the IT decision-maker customer and channel partner audiences and leading global marketing efforts for this vertical. In this role, you will craft strategic marketing and communications plans and programs, serving as the linchpin across a global matrixed organization and collaborating with cross-departmental colleagues to elevate Logitech's position in the marketplace.

Your Contribution:

Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do. Share our passion for Equality and the Environment. These are the behaviors and values you’ll need for success at Logitech.

Key Responsibilities:

Marketing strategy and planning : create marketing strategies, integrated campaigns, and programs to build awareness, drive demand, and nurture qualified government IT decision-maker leads, partnering closely with demand generation, product marketing and communications colleagues.
Audience insights and trends : provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest government technology procurement regulations and trends in partnership with customer insights colleagues. Cultivate an ongoing feedback loop with regional marketing and sales teams to inform plans.
Foundational materials including messaging, personas, competitive positioning and customer journeys.
Content plans and creation: develop, direct the development of and maintain a body of compelling marketing content and collateral (e.g., white papers, product datasheets, digital ads, event presentations, and sales enablement materials) aligned with market trends, campaign plans, and portfolio priorities in partnership with content teams and external agencies.
Channel marketing and enablement: Partner with channel marketing and sales enablement colleagues to develop robust co-marketing and enablement initiatives and resources that empower partners to successfully position and sell Logitech for Government solutions.
Industry partnerships : collaborate with partnership marketing, communications and business development colleagues to identify and engage key alliance partners, industry organizations and influencer communities.
Performance monitoring and optimization : Analyze campaign performance to measure impact, optimize spend, and shape strategy, in collaboration with marketing analytics, demand generation, and channel marketing colleagues.

Key Qualifications:

Exceptional proven relevant B2B vertical marketing experience in the technology sector
Deep understanding of and experience marketing to the government IT decision maker buyer and channel partner audiences in the US and global markets
Channel marketing experience
Team/interpersonal: ability to collaborate and influence across functions and groups in a highly matrixed, growing organization and with external agencies and partners
Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives
Communication: excellent writing, editing, presentation and public speaking skills
Strong analytical skills
Track record of delivering exceptional business results
Bachelor's degree or equivalent industry experience

Location:

At Logitech, we empower global collaboration by providing a flexible hybrid work model. Depending on the role and team needs, this may include working remotely, on-site, or a blend of both. If relocation is required for this position, we will communicate the expected timeline and support offered.

This is a full-time hybrid role and we are open to candidates in the San Jose and Irvine (CA); Dallas (TX) and Doral/Miami (FL) Metro Areas. The successful candidate is expected to be in the office a minimum of two/three days a week. However, we may be open to an exceptional candidate in

Travel:

This role requires approximately up to 20% travel for internal meetings & team events, industry conferences (as required/needed), and on-site events.

Compensation:

This position offers an annual salary of typically between $ 150K and $ 220K depending on location and experience.

Benefits: