Senior GovTech Content & Customer Marketing Lead

Grantstreet; United States; Hybrid; USD 90,000 - 135,000; Full time

Job summary

Grant Street Group is seeking a senior marketer to build the content engine and client program, turning government outcomes into credible market narratives. You will set strategy, create processes, and produce high-quality content from executives and government clients to published stories.

You will lead the editorial roadmap, interview and write thought leadership, case studies, and webinars, and develop client references for sales, events, and co-marketing, while collaborating with Client

Qualifications

• 5-7+ years of experience in B2B content marketing, customer marketing, editorial strategy, or a related discipline.
• Portfolio demonstrates both original thought leadership and credible customer storytelling — not just campaign copy or social posts.
• Excellent writer, developmental editor, and interviewer who can clarify technical or operational subjects without losing substance.
• Built a content, advocacy, reference, or customer-engagement program from the ground up.
• Ability to work directly with executives, Sales, Product, Client Success, and public-sector clients.
• Strong judgment on using AI to improve research and workflow; working knowledge of SEO.
• Ability to manage multiple priorities and external contributors while remaining hands-on.

Responsibilities

• Build and manage an editorial roadmap aligned with GSG's priorities, deciding which stories to tell, for whom, and in what format.
• Research, interview, write, and edit thought leadership, market perspectives, client stories, case studies, reports, emails, web content, campaign assets, executive bylines, webinar narratives, and social content.
• Create a repeatable process for identifying customer outcomes and proof points, then develop a bench of client references, speakers, and advocates for case studies, webinars, events, sales references, and co-marketing.
• Draw out strong points of view from GSG executives and subject-matter experts and turn their expertise into distinctive market-facing content.
• Partner with Client Success and operations leaders on voice-of-client programs, including relationship surveys or NPS; own communications, response capture, analysis, reporting, and insight-sharing.
• Establish lightweight standards for content intake, prioritization, review, approvals, voice, reuse, distribution, and performance measurement.
• Partner with Growth Marketing to distribute content across campaigns, web, email, social, and events, using engagement, conversion, pipeline influence, and customer participation data to improve the program.

Skills

B2B content marketing

Editorial strategy

Content writing

Interviewing / reporting

Stakeholder management

Voice of customer

SEO knowledge

AI for research

Project management

Multitasking

GovTech marketing

Advocacy / references

Job description

Grant Street Group is seeking a senior marketer to build the content engine and client program, turning government outcomes into credible market narratives. You will set strategy, create processes, and produce high-quality content from executives and government clients to published stories.

You will lead the editorial roadmap, interview and write thought leadership, case studies, and webinars, and develop client references for sales, events, and co-marketing, while collaborating with Client