Senior Google Ads Specialist

MIRA Home; Lindon (UT); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) matching

Paid time off

Job summary

Mira Home in Lindon, UT seeks a hands-on Google Ads leader to own the paid search stack end-to-end. You’ll craft a scalable multi-market structure, manage budgets, optimize CAC, and drive revenue with direct accountability. This is an on-site role reporting to the Director of Marketing.

Join a fast-growing home services brand with expansion plans across markets, a strong benefits package, and a results-driven culture that values clear communication and analytical rigor.

Qualifications

• 5+ years of hands-on Google Ads with direct ownership of strategy, budgets and results.
• Experience in pest control, HVAC, plumbing, electrical, roofing, landscaping or other home services.
• Manage at least $100,000 a month in Google Ads and grow spend without losing efficiency.
• Hands-on Local Services Ads experience.
• Measurement skills: GTM, GA4, enhanced conversions, offline conversions and call tracking.
• Clear writing and plain explanations for leadership; strong Excel or Google Sheets skills.

Responsibilities

• Own Google Search and Local Services Ads across markets and expand to others.
• Build multi-location account structure as markets grow from 14 to 20+.
• Manage keyword strategy, match types, negatives, geo targeting, copy, bidding and scheduling.
• Run LSA in every market: verification, service categories, budgets and lead disputes.
• Forecast spend, leads, CAC, and move budget to where it pays off.
• Develop a repeatable playbook for launching new markets and test landing pages.

Skills

Google Ads

Budget management

Data-driven

Communication

Tools

GTM

GA4

CallRail

CallTrackingMetrics

Excel/Sheets

Job description

Founded in 2024, Mira Home is one of the fastest-growing home service brands in the country. In just two years, we’ve expanded into 14 U.S. markets—with major nationwide expansion planned for 2027. We’re modernizing pest control through family- and pet-safe treatments, transparent pricing, and a prevention-first approach. If you want to build your career in a dynamic, rapidly scaling company where your impact is felt daily, Mira Home is where you belong.

About the Role

Google is one of our biggest growth levers, and we need one person to own it end to end, with the freedom to build, rebuild, and scale. This is a hands‑on individual contributor role. We're not looking for someone to monitor dashboards, follow Google's recommendations, or manage an agency. Success is measured in customers, CAC, and revenue, not clicks, CTR, or platform‑reported conversions.

What You’ll Own

Paid Search & Local Services Ads

• Own Google Search and Local Services Ads across every market, and expand into Performance Max, Microsoft Ads, YouTube, and Demand Gen where they earn budget.
• Build a multi-location account structure that holds up as we grow from 14 markets to 20+.
• Run keyword strategy, search term mining, match types, negatives, geo targeting, ad copy, bidding, budgets, and ad scheduling yourself.
• Run LSA in every market: verification, service categories, budgets, and daily lead disputes.
• Separate high‑value demand (recurring protection plans) from low‑value demand, and protect our brand terms.

Tracking, Forecasting & Budget

• Own Google-side tracking (GTM, GA4, conversion actions, enhanced conversions, call tracking) and work with our dev and data team to send sold customers and their value back to Google.
• Forecast spend, leads, customers, and CAC by market, and move budget to where the next dollar works hardest.

Growth, Testing & Reporting

• Build a repeatable playbook for launching new markets.
• Find landing page improvements and test them with our creative and web team.
• Run a documented testing roadmap and change log, and report weekly on what changed, why, and what's next.

What You’ll Bring

Required

• 5+ years of hands‑on Google Ads experience with direct ownership of strategy, budgets, and results.
• Experience in pest control, HVAC, plumbing, electrical, roofing, landscaping, or other home services or multi-location lead generation.
• At least $100,000 a month in Google Ads personally managed, and spend you grew without losing efficiency.
• Hands‑on Local Services Ads experience.
• Measurement you can do yourself: GTM, GA4, enhanced conversions, offline conversion imports, and call tracking (CallTrackingMetrics, CallRail, or similar).
• Clear writing and plain explanations for leadership. Strong Excel or Google Sheets skills.

Preferred

• Pest control experience, in‑house or agency.
• Six‑figure monthly Google Ads budgets.
• A Google channel you built or rebuilt from a low base, or new local markets you launched from scratch.
• Value‑based bidding fed by CRM data. Experience with FieldRoutes, ServiceTitan, PestPac, Salesforce, or HubSpot.
• Call‑driven lead generation at scale, incrementality testing, and Google Ads certification.

How You Work

• Commercial judgment. You think in CAC, lead quality, and customer value, and you know when more volume is worth buying.
• Diagnostic by habit. You can tell whether a problem comes from traffic, structure, bidding, intent, copy, the offer, the landing page, tracking, or lead handling.
• Owner's mindset. You run the account yourself, document what you change, and own the results.
• Reports to the Director of Marketing.
• On site in Lindon, UT, Monday to Friday.
• Full time, salaried, on the Marketing team.

Mira offers a competitive compensation package, which includes:

• Base salary of $95,000 to $125,000, based on experience
• Comprehensive benefits package: health, dental, vision, life, and disability insurance, with 401(k) matching
• Paid time off

Final compensation will be based on the candidate's experience, qualifications, and the scope of the position.