Senior Global Marketing Director – Lung

Jobtailor; Upper Providence (Delaware County); On-site; USD 150,000 - 200,000; Full time

Job summary

Jobtailor in the United States seeks a senior marketing leader to direct global strategy and drive major product launches in pharma/biotech. You will translate patient insights into market positioning and lead multichannel campaigns.

You will set KPIs, collaborate across R&D, medical, access, insights, and commercial teams, and ensure compliant, ethical marketing while coaching leaders for resource alignment.

Qualifications

• Bachelor’s degree required; 10+ years in pharma/biotech.
• Experience leading product launches or major lifecycle campaigns.
• Strong cross-functional collaboration in a matrix environment.
• Use of data/insights to inform strategic decisions and measure outcomes.
• Experience with oncology or lung cancer launches preferred.
• Global or regional commercial experience preferred.

Responsibilities

• Lead the development and execution of global marketing strategy.
• Translate insights into competitive positioning, messaging, and multichannel campaigns.
• Establish and track KPIs to measure impact and enable rapid learning.
• Collaborate cross-functionally with R&D, medical affairs, market access, insights, and commercial teams.
• Drive launch readiness activities including market segmentation and customer journey mapping.
• Collaborate with regions and markets to drive commercial execution.
• Manage external agencies and vendors to deliver compliant materials.
• Ensure plans comply with regulations and internal policies with high ethics.
• Coach and develop team members and influence senior leaders for resources.

Skills

Global marketing strategy

Product launch leadership

Cross-functional collaboration

Data-driven decision making

Budget management

Education

Bachelor’s degree in business, life sciences, or related field

Advanced degree (MBA, MPH, MSc)

Job description

• Lead the development and execution of global marketing strategy
• Translate customer and patient insights into competitive market positioning, messaging, and multichannel campaigns
• Establish and track key performance indicators to measure commercial impact and inform rapid learning cycles
• Collaborate cross-functionally with R&D, medical affairs, market access, insights, and commercial teams
• Drive launch readiness activities, including market segmentation, customer journey mapping, and commercial enablement
• Collaborate with regions and markets to drive commercial execution
• Manage external agency and vendor partners to deliver compliant marketing materials and initiatives
• Ensure marketing plans comply with relevant regulations and internal policies while maintaining high ethical standards
• Coach and develop team members and influence senior leaders to secure resources and alignment

Requirements

• Bachelor’s degree in business, life sciences, or a related field
• Minimum 10 years of experience in the pharmaceutical or biotech industry
• Demonstrated experience leading product launches or major lifecycle campaigns
• Strong cross-functional collaboration skills in a matrix environment
• Proven ability to use data and insights to inform strategic decisions and measure outcomes
• Prior experience leading a global launch in oncology or lung cancer specifically (preferred)
• Commercial experience at the global or above-country (e.g. regional) level (preferred)
• Track record of managing external agencies and vendor partnerships (preferred)
• Strong financial acumen with experience in budget management and ROI assessments (preferred)
• Excellent communication and presentation skills
• Advanced degree (MBA, MPH, MSc, or related) (preferred)

Core Competencies

Demonstrates expertise in leading global marketing strategies and product launches within the pharmaceutical or biotech industry, utilizing data-driven insights for strategic decision-making and compliance with regulations. Strong ability to collaborate cross-functionally and manage external partnerships while coaching team members.

Highest-signal resume keywords

• Global Marketing Strategy Development
• Product Launch Leadership
• Cross-Functional Collaboration
• Data-Driven Decision Making
• Budget Management

Hard Skills

• Market Segmentation
• Customer Journey Mapping
• Key Performance Indicator Tracking
• Commercial Enablement
• Lifecycle Campaign Management

Soft Skills

• Excellent Communication
• Presentation Skills
• Team Development
• Influencing Senior Leaders

Certifications & Qualifications

• Bachelor’s Degree
• Advanced Degree (MBA, MPH, MSc)

Industry Keywords

• Pharmaceutical Industry
• Biotech Industry
• Oncology
• Lung Cancer
• Compliance