Senior Global Creative Strategy & Insights Lead

Sony Pictures Entertainment; Culver City (CA); On-site; USD 93,000 - 121,000; Full time

Job summary

Sony Pictures Entertainment is seeking an experienced Senior Research Leader to guide global research initiatives across the theatrical lifecycle. You will translate quantitative and qualitative insights into actionable recommendations and partner with senior leadership to shape strategy and campaigns.

You will manage cross-functional projects, oversee external vendors, mentor junior analysts, and drive continuous improvement of research methodologies and processes to inform production,

Qualifications

• Bachelor’s degree required.
• 5+ years of market research or entertainment research experience.
• Expertise in quantitative and qualitative research methods, including advertising testing, brand positioning, audience segmentation, tracking, and focus groups.
• Ability to independently manage complex, high-visibility projects and influence cross-functional teams.
• Strong presentation and executive communication skills.

Responsibilities

• Lead end-to-end quantitative and qualitative research programs across multiple global theatrical releases.
• Partner with Vice Presidents and Co-Heads to shape research strategy and marketing decisions.
• Synthesize survey results, tracking, consumer trends and analytics into strategic recommendations.
• Design research methodologies, questionnaires, vendor briefs, and reporting frameworks.
• Present findings to senior marketing leadership and drive campaign decisions.

Skills

Market research

Strategic thinking

Executive communication

Project management

Leadership

Excel

PowerPoint

Tableau

Survey platforms

AI-enabled tools

Education

Bachelor’s degree

Tools

SPSS

Job description

Sony Pictures Entertainment is seeking an experienced Senior Research Leader to guide global research initiatives across the theatrical lifecycle. You will translate quantitative and qualitative insights into actionable recommendations and partner with senior leadership to shape strategy and campaigns.

You will manage cross-functional projects, oversee external vendors, mentor junior analysts, and drive continuous improvement of research methodologies and processes to inform production,