Senior Global Brand Creative Director

Seton; Milwaukee (WI); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Comprehensive insurance coverage (med,

401(k) with company match

Paid time off and holidays

Incentive programs for full-time staff

Family planning benefits incl. birth/2

Scholarship program for employees' (br

Employee Resource Groups (ERGs)

Employee Assistance Program (EAP)

Dress-for-your-day dress code

Matching Gift program

Job summary

Brady Corporation is seeking a Sr. Global Creative Manager to lead the development of versatile visual identity systems and manage global design teams. You will oversee standards across digital and physical touchpoints, ensuring cohesive brand execution while mentoring designers and guiding agency partnerships.

The role emphasizes scaling design execution, integrating AI-assisted workflows, and steering post-M&A brand integrations within a complex B2B industrial environment.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 8 to 10 years of experience in brand design, creative management, or design leadership
• Proven track record of enterprise-wide rebrands and global visual identity initiatives
• Direct people management experience with mentoring design teams
• Deep expertise designing for digital and physical touchpoints including packaging execution
• Ability to establish scalable brand systems, guidelines, and templates for distributed global teams
• Experience in complex B2B, industrial, or highly technical sectors
• Client-side relationship management with external agencies
• Experience with post-M&A integration and regional governance
• Multi-market rollout experience including localization and governance
• Channel/partner brand work including co-branding and distributor enablement

Responsibilities

• Lead development of versatile visual identity systems and architecture to support diverse business units and acquisitions
• Oversee brand standards across digital, print, packaging, social and video with governance
• Mentor and upskill global design function with hands-on guidance
• Partner with product/packaging, video, social, UX and communications to apply brand standards
• Introduce outside experience and AI-assisted workflows to push design quality and scale
• Guide internal and external agencies and transition from agency-delivered assets to in-house execution

Skills

Brand design leadership

People management

Global branding

Brand governance

Multi-market rollout

Localization

Agency collaboration

Strategic vision

Industry B2B branding

Education

Bachelor's degree in Marketing, Business, or related field

Tools

AI-assisted workflows

Job description

Brady Corporation is seeking a Sr. Global Creative Manager to lead the development of versatile visual identity systems and manage global design teams. You will oversee standards across digital and physical touchpoints, ensuring cohesive brand execution while mentoring designers and guiding agency partnerships.

The role emphasizes scaling design execution, integrating AI-assisted workflows, and steering post-M&A brand integrations within a complex B2B industrial environment.