Global Brand Design & Identity Leader

Brady Corporation; Milwaukee (WI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive pay and benefits

401(k) with company match

Paid time off and holidays

Incentive programs for full‑time

Parental leave and related benefits

Scholarship program for children of BR

Employee Resource Groups

Wellness programs

Dress-for-your-day

Matching Gift program

Job summary

Brady Corporation is seeking a Sr. Global Creative Manager to combine strategic brand building with hands‑on mentorship and agency governance to drive design execution at scale.

The role leads development of versatile visual identity systems and expands core standards across digital, print, packaging, social and video. You will manage and upskill a global design function, partner with product, UX and communications leads, and push design practices forward with AI‑assisted workflows while guiding

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 8–10 years in brand design, creative management, or design leadership.
• Proven enterprise-wide rebrands and global visual identity initiatives with a strong portfolio.
• Direct people management experience with mentoring design teams.
• Deep expertise designing for digital and physical touchpoints, incl. labeling/packaging.
• Experience establishing scalable brand systems, guidelines, templates for global teams.
• Background in complex B2B, industrial, or technical sectors.
• Experience managing client-side relationships with external agencies.
• Experience post‑M&A integrations and brand consolidations.
• Multi‑market rollout with localization and regional governance.

Responsibilities

• Lead development of versatile visual identity systems aligned to brand strategy.
• Oversee visual brand identity across digital, print, packaging, social and video.
• Mentor and upskill global design teams; provide hands-on guidance.
• Partner with product, packaging, video, social, UX and communications leads.
• Advance design practices with new tools and AI-assisted workflows.
• Guide regional Brady design teams and external agencies; manage asset transitions.

Skills

Brand design leadership

Creative management

Mentorship

Agency governance

Global/multi-market experience

Brand systems

Localization & regional governance

AI-assisted workflows

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Brady Corporation is seeking a Sr. Global Creative Manager to combine strategic brand building with hands‑on mentorship and agency governance to drive design execution at scale.

The role leads development of versatile visual identity systems and expands core standards across digital, print, packaging, social and video. You will manage and upskill a global design function, partner with product, UX and communications leads, and push design practices forward with AI‑assisted workflows while guiding