Senior Funnel Growth & Optimization Manager

Novo Nordisk; Plainsboro Township (NJ); On-site; USD 120,000 - 171,000; Full time

Benefits offered by this job

Company bonus

Health benefits

401(k)

Job summary

Novo Nordisk is seeking a Senior Manager, Funnel Performance & Optimization in Plainsboro, NJ. You will own the end-to-end consumer funnel, define success metrics, and coordinate cross-functional teams to identify and fix biggest friction points that impact conversion and retention.

This role emphasizes growth and experimentation over analytics-only work. You will collaborate with Insights, Analytics, Journey Design, CRM, and brand teams to prioritize and execute high-impact tests, translating

Qualifications

• 6+ years in growth, conversion-rate optimization, performance marketing or lifecycle marketing with direct ownership of a funnel metric (activation, conversion or retention).
• Proven ability to move a conversion metric and quantify impact.
• Hands-on experimentation with high-volume tests and rapid iteration.
• Fluent with product and web analytics and experimentation platforms; comfortable in SQL or collaborating with analysts.
• Experience prioritizing a backlog by opportunity size with a demonstrable model.
• Experience with multi-step funnels involving third parties (payments, identity verification, insurance, prescriptions, onboarding).
• Growth experience from consumer technology, fintech, digital health, marketplaces, subscription or insurance industries is valuable.

Responsibilities

• Own Funnel Performance: define and maintain end-to-end funnel, stages and KPIs across consumer intent to engagement.
• Identify and size opportunities by quantifying drop-offs and friction.
• Prioritize the optimization roadmap based on impact, confidence, urgency and effort.
• Translate opportunities into actionable briefs for Design, Behavioral Science, CRM, App & Web, and brand teams.
• Lead the experimentation portfolio with clear hypotheses, metrics, and results.
• Mobilize cross-functional execution across teams to move interventions into production.
• Connect demand to conversion by aligning acquisition with customer experiences.
• Measure impact and re-prioritize based on learnings and program results.
• Create a regular performance view for leadership showing progress and next steps.

Skills

Growth marketing

Conversion optimization

A/B testing

Analytics

Education

Bachelor's degree in Business, Marketing, Analytics or related field

Job description

Novo Nordisk is seeking a Senior Manager, Funnel Performance & Optimization in Plainsboro, NJ. You will own the end-to-end consumer funnel, define success metrics, and coordinate cross-functional teams to identify and fix biggest friction points that impact conversion and retention.

This role emphasizes growth and experimentation over analytics-only work. You will collaborate with Insights, Analytics, Journey Design, CRM, and brand teams to prioritize and execute high-impact tests, translating