Conversion & Funnel Growth Lead

Biopharma Careers; Plainsboro Township (NJ); On-site; USD 120,000 - 171,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Life insurance

Disability insurance

401(k) savings plan

Tuition reimbursement program

Flexible spending accounts

Employee assistance program

Parental leave policy

Job summary

Novo Nordisk is seeking a high-impact Growth & Optimization leader in Plainsboro, NJ to own funnel performance from consumer intent through engagement. You will identify friction points, quantify opportunities, and prioritize an optimized roadmap.

You will translate insights into briefs for Journey Design, CRM, and digital teams, and lead a portfolio of rigorous experiments. The role requires 6+ years in growth or lifecycle marketing with proven conversion improvements, strong analytics fluency,

Qualifications

• Bachelor's degree in Business, Marketing, Analytics or related field; master's degree preferred
• 6+ years in growth, conversion-rate optimization, performance marketing or lifecycle marketing, with direct ownership of a funnel metric (activation, conversion or retention)
• Demonstrated track record moving a conversion metric - you can say by how much, on what, and how you knew
• Hands-on experimentation: you have designed, launched and read a high volume of tests, and shut down the ones that did not work
• Fluent with product and web analytics and experimentation platforms; comfortable in SQL or working through analysts to get answers quickly
• Experience prioritizing a backlog by opportunity size, with a model you can show
• Experience with multi-step funnels involving third parties (payments, identity verification, insurance, prescriptions, onboarding) valued
• Pharmaceutical experience is not required. Growth experience from consumer technology, fintech, digital health, marketplaces, subscription or insurance industries is what this role needs.

Responsibilities

• Own Funnel Performance: Define and maintain the end-to-end funnel, stages and business KPIs across consumer intent, access, prescription, fulfillment, onboarding and sustained engagement.
• Identify and Size Opportunities: Find the most significant points of drop-off and friction, quantify the consumer and business opportunity behind them, and distinguish meaningful conversion opportunities from noise.
• Prioritize the Optimization Agenda: Maintain a prioritized funnel optimization roadmap based on expected impact, confidence, urgency and effort.
• Translate Opportunities into Actionable Briefs: Turn identified funnel opportunities into clear briefs for Journey Design, Behavioral Science, CRM, App & Web, Membership, brand, access and other execution teams, defining the performance problem, target behavior, opportunity size, hypothesis and success measure.
• Lead the Experimentation Portfolio: Own the conversion experiment backlog, prioritization, measurement approach and performance readout.
• Mobilize Cross-Functional Execution: Work across teams that own different stages and consumer surfaces to move priority interventions into execution, clarify ownership and dependencies, create momentum, and elevate barriers when required.
• Connect Demand to Conversion: Partner with brand and Omnichannel teams to understand the quality and intent of incoming demand and ensure acquisition activity connects to consumer experiences that support progression through the funnel.
• Measure Impact and Reprioritize: Determine whether interventions produced meaningful improvement, separate correlation from impact where possible, capture learnings from both successful and unsuccessful tests, and continuously redirect effort toward the highest-return opportunities.
• Create Performance Visibility: Establish a regular view of funnel performance for CMES leadership that shows where performance is improving or declining, the opportunities currently being addressed, what has been learned, and what the organization should do next.

Skills

Growth

Conversion optimization

Performance marketing

Lifecycle marketing

Education

Bachelor's degree in Business/Analytics

Master's degree preferred

Tools

SQL

Analytics platforms

CRM systems

Job description

Novo Nordisk is seeking a high-impact Growth & Optimization leader in Plainsboro, NJ to own funnel performance from consumer intent through engagement. You will identify friction points, quantify opportunities, and prioritize an optimized roadmap.

You will translate insights into briefs for Journey Design, CRM, and digital teams, and lead a portfolio of rigorous experiments. The role requires 6+ years in growth or lifecycle marketing with proven conversion improvements, strong analytics fluency,