Senior Field Marketing Manager – US East ABM

Zoom; United States; Hybrid; USD 77,000 - 186,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Zoom is seeking a high-impact field marketer to lead account-based marketing programs for US accounts. You will collaborate with Sales, SDR, and Demand Gen to drive pipeline and revenue through one-to-one, one-to-few, and one-to-many ABM motions across strategic US accounts.

Based in the United States with a strong preference for the Boston area, you will travel regionally and manage regional calendars, budgets, and performance reporting to senior leadership while partnering with Demand Gen to

Qualifications

• 5+ years in field marketing, ABM, or integrated marketing in B2B SaaS or enterprise tech.
• Experience executing one-to-one, one-to-few, and one-to-many ABM programs.
• Proven pipeline efficiency and reporting of metrics.
• Experience managing regional marketing budgets and reporting to senior leadership.
• Cross-functional collaboration with Sales, SDR, and Demand Gen teams.
• Willingness to travel within the US with a Boston office presence twice per week.

Responsibilities

• Executing tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments
• Building and managing regional field calendars in partnership with Sales and Sales Development leadership, tailored to account priority and deal stage
• Owning pipeline generation and acceleration for the USA region as the primary focus, with additional support for LATAM (Mexico and Brazil), reporting performance against demand channel standards
• Managing regional field and events budget, optimizing for pipeline efficiency and return on investment
• Partnering with Sales Development, Sales, and Revenue Operations to ensure coordinated follow-up and attribution across all account tiers

Skills

Field marketing

ABM

Integrated marketing

B2B SaaS

Job description

Zoom is seeking a high-impact field marketer to lead account-based marketing programs for US accounts. You will collaborate with Sales, SDR, and Demand Gen to drive pipeline and revenue through one-to-one, one-to-few, and one-to-many ABM motions across strategic US accounts.

Based in the United States with a strong preference for the Boston area, you will travel regionally and manage regional calendars, budgets, and performance reporting to senior leadership while partnering with Demand Gen to