Senior Field Marketing Manager - DACH

Twilio Inc.; United States; Remote; USD 93,000 - 147,000; Full time

Benefits offered by this job

Healthcare

Retirement plan

Paid time off

Job summary

Twilio Inc. is seeking a Senior Field Marketing Manager for the DACH region to lead regional field marketing and event strategy across Germany, Austria, and Switzerland.

You will accelerate pipeline and drive measurable revenue growth by delivering targeted events, roundtables, and co-marketing activations. You will collaborate with DACH Sales leadership, manage end-to-end event programs, and ensure localization, speaker sourcing, and venue management across top tech hubs.

Qualifications

• 5–7 years in enterprise software/SaaS field marketing with pipeline impact.
• Deep familiarity with the DACH region and local event ecosystems.
• Fluent German and proficient English for local messaging.
• Experience with CRM and marketing automation to track ROI.
• Bachelor’s degree or equivalent practical experience.

Responsibilities

• Partner with DACH sales to align events with revenue targets.
• Design hyper-focused event experiences for the DACH region.
• Lead end-to-end strategy, localization, venue mgmt for regional events.
• Own regional presence at conferences and co-marketing events.
• Ensure invitations, agendas, and post-event follow-ups suit DACH culture and compliance.
• Establish lead/attendee follow-up SLAs with SDR/AE teams to convert engagement.
• Develop post-event content to sustain momentum with enterprise accounts.
• Measure ROI with metrics: pipeline, velocity, revenue.
• Manage regional field marketing budget and vendor relationships.

Skills

Fluent German

English proficiency

Strategic thinking

Stakeholder management

Event planning

Project management

Communication

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Marketo

Job description

Who we are

At the company, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businessesand empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at the company is in your hands..

Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings..

See yourself at the company

Join the team as the company's next Senior Field Marketing Manager – DACH.

About the job

This position is needed to lead and execute the regional field marketing and event strategy across Germany, Austria, and Switzerland (DACH), accelerating pipeline conversion and driving measurable revenue growth across key target enterprise accounts.

As Senior Field Marketing Manager, you will serve as the field marketing engine for the company’s DACH region. Working in lockstep with DACH Sales Leadership, you will design and deliver targeted 1st-party events, executive roundtables, technical workshops, and partner co-marketing activations. You will engage key decision-makers, open doors in strategic accounts, and accelerate deal velocity across core product lines, including WhatsApp for Business, Voice AI, and Conversations.

Responsibilities

In this role, you’ll:

• Partner closely with DACH First-Line Managers (FLMs) and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.

• Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific DACH enterprise pain points.

• Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary the company regional events across key DACH tech hubs (e.g., Munich, Berlin, Zurich, Frankfurt).

• Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.

• Ensure every event touchpoint—from invitation copy and agenda design to post-event executive follow-up is tailored to the nuances of DACH business culture and regional compliance/legal standards.

• Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and active deal velocity.

• Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.

• Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.

• Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.

Qualifications

the company values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering the company. We are always looking for people who will bring something new to the table!

Required:

• 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation.

• Deep familiarity with the DACH region (Germany, Austria, Switzerland), including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.

• Fluent/Native German (written and verbal) communication skills, along with impeccable English, to write compelling local messaging and engage with DACH buyers and local agencies.

• Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.

• Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.

• Exceptional organisational discipline and project management skills to manage multiple complex event activations simultaneously without losing attention to detail.

• Bachelor’s degree or equivalent practical experience.

*Desired:

• Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.

Location

This role will be remote, and based in the UK.

Travel

We prioritize connection and opportunities to learn from each other. For this role, approximately 25–30% travel is anticipated to help you connect in-person in a meaningful way across the DACH region.

What We Offer

Working at the company offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Equal opportunity employer

the company is proud to be an equal opportunity employer.

the company is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us.

the company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, marital status, or any other protected characteristic under applicable law.

the company thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call the company Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and dona