Senior Field Marketing Manager - DACH

OpenKrill; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Twilio seeks a Senior Field Marketing Manager – DACH to lead the regional field marketing and events across Germany, Austria and Switzerland, accelerating pipeline growth for enterprise accounts. You will design and deliver targeted 1st‑party events, executive roundtables, workshops, and partner co‑marketing activations in close partnership with DACH sales leadership.

As the field marketing engine for the region, you’ll engage key decision‑makers, drive deal velocity, and manage budgets while

Qualifications

• 5–7 years enterprise software/SaaS field marketing with proven pipeline impact.
• Deep familiarity with the DACH region and local business practices.
• Fluent German and strong English communication.
• Commercial acumen with sales leadership and account executives.
• Experience using CRM and marketing automation to track ROI and pipeline.
• Strong organizational and project management skills.
• Bachelor’s degree or equivalent.

Responsibilities

• Partner with DACH FLMs and Account Executives to align event programs with revenue targets.
• Design hyper-focused event experiences (C-level roundtables, founder dinners, technical workshops, roadshows).
• Lead end-to-end strategy, content localization, speaker sourcing, venue management and execution for regional events.
• Own regional presence at conferences and hyper-scaler co-marketing events with Partners Marketing Manager.
• Ensure event touchpoints are tailored to DACH culture and regional compliance.
• Establish lead/attendee follow-up SLAs with SDR and AE to convert engagement into pipeline.
• Develop post-event content and micro-campaigns to sustain momentum with enterprise accounts.
• Measure/report on event success: pipeline penetration, velocity, and revenue impact.
• Manage apportioned regional field marketing budget and vendor relationships.

Skills

Event strategy

Pipeline generation

German language

CRM tools

Marketing automation

Project management

Bachelor's degree

Education

Bachelor's degree

Tools

Salesforce

Marketo

Job description

Who we are

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands..

Hiring and how we work

We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings..

See yourself at Twilio

Join the team as Twilio's next Senior Field Marketing Manager – DACH.

About the job

This position is needed to lead and execute the regional field marketing and event strategy across Germany, Austria, and Switzerland (DACH), accelerating pipeline conversion and driving measurable revenue growth across key target enterprise accounts.

As Senior Field Marketing Manager, you will serve as the field marketing engine for Twilio’s DACH region. Working in lockstep with DACH Sales Leadership, you will design and deliver targeted 1st-party events, executive roundtables, technical workshops, and partner co-marketing activations. You will engage key decision-makers, open doors in strategic accounts, and accelerate deal velocity across core product lines, including WhatsApp for Business, Voice AI, and Conversations.

Responsibilities

• Partner closely with DACH First-Line Managers (FLMs) and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.
• Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific DACH enterprise pain points.
• Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key DACH tech hubs (e.g., Munich, Berlin, Zurich, Frankfurt).
• Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.
• Ensure every event touchpoint—from invitation copy and agenda design to post-event executive follow-up is tailored to the nuances of DACH business culture and regional compliance/legal standards.
• Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and active deal velocity.
• Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
• Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.
• Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.

Qualifications

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

• 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation.
• Deep familiarity with the DACH region (Germany, Austria, Switzerland), including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.
• Fluent/Native German (written and verbal) communication skills, along with impeccable English, to write compelling local messaging and engage with DACH buyers and local agencies.
• Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.
• Hands‑on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.
• Exceptional organisational discipline and project management skills to manage multiple complex event activations simultaneously without losing attention to detail.
• Bachelor’s degree or equivalent practical experience.

Desired:

• Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.

Location

This role will be remote, and based in the UK.

Travel

We prioritize connection and opportunities to learn from each other. For this role, approximately 25–30% travel is anticipated to help you connect in-person in a meaningful way across the DACH region.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Equal opportunity employer

Twilio is proud to be an equal opportunity employer.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us.

Twilio is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, marital status, or any other protected characteristic under applicable law.Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applica