Senior Field Marketing Manager

GTT; Town of Texas (WI); Remote; USD 90,000 - 160,000; Full time

Job summary

Join a leading networking and security service provider as a Senior Field Marketing Manager, where you'll craft and execute marketing strategies that fuel demand and align with sales objectives. Leverage your experience in B2B marketing to support sales pipeline expansion, drive brand visibility, and collaborate cross-functionally to ensure successful marketing initiatives.

Qualifications

• 7+ years of experience in B2B field marketing, preferably in telecommunications.
• Documented success in driving regional marketing outcomes.
• Excellent communication and organizational skills.

Responsibilities

• Develop and implement marketing strategies for sales support.
• Collaborate with sales teams to tailor marketing initiatives.
• Manage events and campaigns from planning to execution.

Skills

Project management

Interpersonal skills

Data-driven approach

Education

Bachelor’s degree in Marketing, Business, Communications

MBA preferred

Tools

CRM tools

Marketing automation tools

Job description

Join to apply for the Senior Field Marketing Manager role at GTT

Continue with Google Continue with Google

Join to apply for the Senior Field Marketing Manager role at GTT

About GTT:

About GTT:

GTT is a leading networking and security as a service provider for multinational organizations, simply and securely connecting people and machines to data and applications – anywhere in the world. We serve thousands of organizations, bringing together the right people, partners and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges. Built on our top-ranked global Tier 1 network, GTT Envision is a single global technology platform to connect, orchestrate, virtualize and automate enterprise networks, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where and how needed. Our portfolio includes SASE, SD-WAN, security, internet, voice and other connectivity options, complemented by a suite of professional services and exceptional sales and support teams in local markets around the globe. We partner with our customers to deliver Greater Technology Together. For more information, please visit www.gtt.net.

Role Summary:

The Senior Field Marketing Manager serves as a pivotal strategic leader, tasked with crafting and executing regional marketing programs designed to fuel demand, align with sales objectives, and elevate brand visibility. This role acts as a crucial bridge, connecting overarching corporate marketing strategies with segment-specific execution tactics, thereby ensuring seamless alignment with business goals and customer needs. Our ambition is to evolve this function into a truly strategic partnership—one that not only bolsters our brand presence and deepens customer engagement, but also empowers our sales teams to achieve sustainable, profitable growth. This transformative shift underscores our commitment to fostering a more interconnected and impactful future together. We are actively seeking a professional equipped with the foresight and agility to adopt a highly data-driven and customer-centric approach to Field Marketing.

Duties And Responsibilities:

• Strategic Planning & Execution:
• Devise and implement segment specific marketing strategies aimed at supporting sales pipeline expansion and new customer acquisition.
• Ensure field marketing initiatives are seamlessly integrated with national campaigns and product launches.
• Offer specialized, segment-specific expertise and support, deploying a diverse mix of marketing tactics to deepen customer relationships and fortify our brand.
• Strive for a minimum of a 20X return on every investment.
• Sales Activation & Enablement:
• Collaborate closely with segment specific sales teams to pinpoint market opportunities and customize marketing efforts accordingly.
• Drive Sales Activation by Segment, providing bespoke support, generating qualified engagement, and accelerating deal velocity within designated target sub-segments.
• Event & Campaign Management:
• Orchestrate and execute segment specific events, trade shows, webinars, and partner programs from conception to completion.
• Oversee the entire lifecycle of campaign execution, encompassing budgeting, logistical coordination, and thorough post-event analysis.
• Market Intelligence:
• Leverage comprehensive competitive analysis and gather insightful customer feedback to refine marketing strategies and tactical mix.
• Monitor performance metrics diligently and adjust tactics as necessary to optimize ROI. This will involve a data-driven approach to measuring impact and informing future strategies.
• Cross-functional Collaboration:
• Work in close concert with sales, product marketing, digital marketing, and customer success teams.
• Act as the representative "voice of the field" for corporate teams, providing invaluable feedback and insights.
  

Required Experience/Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• A minimum of 7 years of experience in B2B field marketing, with a distinct preference for backgrounds in the telecommunications or technology sectors.
• A demonstrated history of successfully driving regional marketing outcomes and effectively supporting sales teams.
• Exceptional project management and organizational capabilities.
• Outstanding communication and interpersonal proficiencies.
• Proficiency in utilizing CRM and marketing automation tools (e.g., Outreach, Microsoft Dynamics, Salesforce, Marketo, HubSpot, DemandBase).
• Proven ability to operate with agility, a strong data orientation, and a customer-centric mindset.
  
  

Desirable Experience/Qualifications:

• Experience with channel/partner marketing.
• Familiarity with telecom technologies and customer segments.
• A data-driven mindset coupled with robust analytical skills.
  
  

Hours/Travel/Shift:

This is largely a remote home office role with travel not expected to be greater than 20%.

Core Competencies

• Planning: Tactical & Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
• Interpersonal Relationships: Knowledge of the techniques and the ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Market Research: Knowledge of market research; ability to collect, collate and analyze information about existing or potential markets and market needs.
• Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
• Cross-functional Collaboration: Knowledge of collaborative techniques and approaches; ability to promote a culture of continuous improvement and working together across functions to solve business problems and meet business goals.
  
  

Universal Competencies

• Continuous Improvement: Knowledge of transformation initiatives to drive fundamental changes, enhance responsiveness and efficiency to core business practices. Ability to drive cultural changes from best effort to results oriented.
• Customer First: Knowledge of external customer interactions, creating a culture of accountability, collaboration, and partnership. Ability to build an environment supporting internal customer value creation at every level.
• Operational Excellence: Understanding the system-driven processes for consistency and scalability. Ability to re-focus processes and systems from integration activity to maximizing a positive customer impact and anticipating future trends.
  
  

EEO Statement

GTT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GTT complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

GTT expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GTT’s employees to perform their job duties may result in discipline up to and including discharge.

About GTT:

GTT is a leading networking and security as a service provider for multinational organizations, simply and securely connecting people and machines to data and applications – anywhere in the world. We serve thousands of organizations, bringing together the right people, partners and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges. Built on our top-ranked global Tier 1 network, GTT Envision is a single global technology platform to connect, orchestrate, virtualize and automate enterprise networks, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where and how needed. Our portfolio includes SASE, SD-WAN, security, internet, voice and other connectivity options, complemented by a suite of professional services and exceptional sales and support teams in local markets around the globe. We partner with our customers to deliver Greater Technology Together. For more information, please visit www.gtt.net.

Hours/Travel/Shift:

This is largely a remote home office role with travel not expected to be greater than 20%.

Core Competencies

• Planning: Tactical & Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.
• Interpersonal Relationships: Knowledge of the techniques and the ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Market Research: Knowledge of market research; ability to collect, collate and analyze information about existing or potential markets and market needs.
• Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
• Cross-functional Collaboration: Knowledge of collaborative techniques and approaches; ability to promote a culture of continuous improvement and working together across functions to solve business problems and meet business goals.
  
  

Universal Competencies

• Continuous Improvement: Knowledge of transformation initiatives to drive fundamental changes, enhance responsiveness and efficiency to core business practices. Ability to drive cultural changes from best effort to results oriented.
• Customer First: Knowledge of external customer interactions, creating a culture of accountability, collaboration, and partnership. Ability to build an environment supporting internal customer value creation at every level.
• Operational Excellence: Understanding the system-driven processes for consistency and scalability. Ability to re-focus processes and systems from integration activity to maximizing a positive customer impact and anticipating future trends.
  
  

EEO Statement

GTT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GTT complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

GTT expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GTT’s employees to perform their job duties may result in discipline up to and including discharge.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Telecommunications

Referrals increase your chances of interviewing at GTT by 2x

Sign in to set job alerts for “Senior Field Marketing Manager” roles.

Continue with Google Continue with Google

Continue with Google Continue with Google

Greater Houston $90,000 - $120,000 1 week ago

Houston, TX $107,000 - $161,000 2 days ago

Dallas, TX $125,000 - $160,000 2 weeks ago

Austin, TX
$125,000.00
-
$160,000.00
2 weeks ago

Houston, TX
$125,000.00
-
$160,000.00
2 weeks ago

Senior Manager, Regional Marketing (Mature Markets) (USA Remote)

Senior Marketing Manager, Commercial Development (Remote)

San Antonio, TX
$125,000.00
-
$160,000.00
2 weeks ago

National Sr. Marketing Manager, Heart Walk

Senior Field Marketing and Demand Generation Manager-Public Sector

Austin, TX
$110,500.00
-
$143,500.00
1 month ago

Senior Marketing Manager - Demand Gen & Conversion Rate Optimization

Senior Performance Marketing Manager, Google

Senior Performance Marketing Manager, Google

Senior Performance Marketing Manager, Google

Senior Performance Marketing Manager, Google

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.