Senior External Communications & AI Strategy Lead

Apex Systems; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision, life, and 401

ESPP and 401K with company match

HSA

EAP with counseling

Corporate discounts

Certification discounts

Career coaching

Job summary

Everforth Apex in Charlotte, NC seeks a Senior Digital Content & AI Search Strategist to develop external authority across search and AI recommendations. You will translate first‑party data into compelling external narratives and guide differentiated, non‑commodity content creation.

You will collaborate with business leaders and analytics teams to turn data into media-ready insights, manage information accuracy, and expand brand discoverability across digital channels and partnerships.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Information Science, or equivalent.
• 5+ years in digital strategy, SEO, digital marketing, website optimization, content strategy or related disciplines.
• Strong knowledge of search optimization, analytics, and AI-powered search experiences.

Responsibilities

• Deliver external authority strategy to strengthen presence across search and AI recommendations.
• Identify earned media opportunities with business leaders for timely story angles and insights.
• Guide creation of differentiated, non-commodity content using first‑party research, expert interviews, and practical guidance.
• Translate first‑party data into external narratives and collaborate with analytics to produce media-ready insights and reports.
• Coordinate communications on reputation and information-accuracy across digital platforms.
• Work with sponsorship and digital teams to convert events and partnerships into authoritative content and external signals.

Skills

Digital strategy

SEO

Digital marketing

Content strategy

Web analytics

AEO concepts

First‑party data storytelling

Education

Bachelor's degree in Marketing/Communications/Digital Media or related field

Tools

Excel

PowerPoint

Adobe Analytics

Job description

Everforth Apex in Charlotte, NC seeks a Senior Digital Content & AI Search Strategist to develop external authority across search and AI recommendations. You will translate first‑party data into compelling external narratives and guide differentiated, non‑commodity content creation.

You will collaborate with business leaders and analytics teams to turn data into media-ready insights, manage information accuracy, and expand brand discoverability across digital channels and partnerships.