Senior Experiential Production Director

Small Girls PR, an Orchestra company; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Small Girls PR is seeking an Experiential Production Director with 7–9 years of experience leading multichannel projects across in-person activations and digital experiences. This role oversees strategy, client relationships, budgets, and timelines, and guides producers toward standout brand experiences in fashion and beauty.

Based in New York or Los Angeles, the hybrid schedule requires two days in the office weekly; candidates should be willing to travel domestically and internationally for

Qualifications

• 7–9 years of experience leading multichannel projects across in-person activations and digital experiences.
• Experience working with fashion and/or beauty brands is highly valued for this role.
• Agency experience and adept client interface are preferred.

Responsibilities

• Lead experiential projects and client relationships day-to-day, ensuring strong delivery, client satisfaction, retention, and continued engagement.
• Serve as a trusted strategic counselor to clients, building confidence through thoughtful guidance, dependable leadership, and consistently strong work.
• Lead a large client account with multiple initiatives running concurrently; experience in the beauty space is a plus, but not required.
• Develop experiential strategies in collaboration with senior leadership and interdisciplinary peers across influencer marketing, earned media, paid media, creative, and other capabilities.
• Maintain routine, clear client communication and keep senior leadership informed of campaign progress, changes in strategy or budget, emerging risks, and opportunities.
• Ensure project teams understand client objectives and are delivering efficiently against clear goals and expectations.
• Develop breakthrough, culturally relevant experiential strategies and creative concepts that communicate client positioning, drive measurable impact, and generate conversation, social sharing, and earned media.
• Translate client objectives into executable programs with clear KPIs and measurement plans.
• Lead experiential projects of varying sizes, formats, and budgets from initial concept through post-production, adapting your level of involvement based on the needs and complexity of each program.
• Oversee multiple concurrent programs, providing senior production leadership, guiding execution, and stepping in to troubleshoot when needed.
• Maintain a strong command of production fundamentals, including timelines, budgets, vendor negotiations, permitting, fabrication, staffing, run-of-show development, and on-site execution.
• Provide strategic and creative direction that elevates team output and ensures the final work is differentiated, operationally sound, and aligned with client goals.
• Stay closely attuned to experiential trends, cultural moments, emerging technologies, and best-in-class work, translating relevant insights into opportunities for SGPR clients.
• Manage and develop experiential team members through clear expectations, ongoing feedback, weekly one-on-ones, goal setting, and thoughtful career development.
• Create a collaborative, accountable, and solutions-oriented team environment that inspires strong creative and production work.
• Understand when to delegate, when to provide direction, and when to step directly into a project to help the team deliver.
• Monitor the performance, workload, and development of direct reports, keeping senior leadership informed of progress, challenges, and support needs.
• Partner with senior leadership and experiential peers to assess team capacity and assign the appropriate staff to each project.
• Collaborate effectively with creative, finance, earned media, influencer, and other interdisciplinary teams to establish clear roles, responsibilities, and ways of working.
• Own project and account budgets day-to-day, proactively identifying potential risks, changes, or inefficiencies and recommending solutions.
• Ensure experiential work is scoped, staffed, and executed appropriately against approved timelines and budgets.
• Contribute constructive input to performance reviews and participate meaningfully in hiring processes for the experiential team.
• Proactively contribute to internal processes and initiatives that strengthen SGPR's experiential capabilities and client service.

Job description

Small Girls PR is seeking an Experiential Production Director with 7–9 years of experience leading multichannel projects across in-person activations and digital experiences. This role oversees strategy, client relationships, budgets, and timelines, and guides producers toward standout brand experiences in fashion and beauty.

Based in New York or Los Angeles, the hybrid schedule requires two days in the office weekly; candidates should be willing to travel domestically and internationally for