Senior Executive / Manager

The Digital Lighthouse; Newcastle (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

The Digital Lighthouse is seeking a senior, hands-on Paid Social Lead to own the account strategy and daily delivery. You will manage a portfolio of paid social accounts—primarily Meta, with LinkedIn, TikTok and Pinterest where relevant—and drive profitable, full-funnel growth, not just cheap clicks.

You’ll work directly with clients to plan creative tests, set campaign structure, and review results. You’ll explain insights and decide what to test next, while raising the standard through

Qualifications

• Several years hands-on experience with Meta Ads, preferably agency-side, across ecommerce or lead gen.
• Strong knowledge of campaign structure and audience strategy with testing methods.
• Nice eye for creative that drives engagement and tests worth running.
• Comfortable owning client relationships and leading conversations.
• Numerical mindset linking spend to revenue and margin, with trade-offs explained.
• Familiarity with GA4 and measurement-driven performance.

Responsibilities

• Own a portfolio of paid social accounts and drive full-funnel performance toward revenue and margin.
• Build scalable account structures with ongoing optimization and testing.
• Lead an always-on creative testing program with the creative team.
• Own reporting to clients, highlighting what works and what’s next.
• Set standards for creative quality and QA across accounts.
• Collaborate with analytics on measurement, Conversions API, and data signals.
• Identify new platforms/audiences and justify opportunities with evidence.
• Coach executives and uplift team performance.

Skills

Meta Ads hands-on

Campaign structure

Audience strategy

Creative testing methodology

Client relationships

GA4 measurement

Conversions API

Server-side tracking

Tools

Conversions API

GA4

Server-side tracking

Job description

The role

Own the account strategy and daily delivery.

This is a senior, hands-on role. You'll own a portfolio of paid social accounts - Meta first, plus LinkedIn, TikTok and Pinterest where they fit - and be accountable for what they deliver: profitable, full-funnel growth, not just cheap clicks.

You will work directly with clients to plan creative tests, set campaign structure and review results. You will explain what the evidence suggests and use it to decide what to test next.

And you'll help raise the standard around you - sharing playbooks, coaching on creative quality, and keeping campaign QA tight across the team.

What you'll do

The day-to-day.

• Own a portfolio of paid social accounts, accountable for full-funnel performance against revenue and margin.
• Build account structures that stay clean as they scale - no over-segmentation , no 'set and forget'.
• Lead an always-on creative testing programme, turning insight into the next test with the creative team.
• Own client relationships and reporting, with a clear read on what's working and what's next.
• Set creative-quality and campaign-QA standards across the accounts you touch.
• Partner with analytics on measurement, the Conversions API and signal quality, so optimisation has clean data.
• Find the next opportunity - new platforms, formats or audiences - and make the case with evidence.
• Coach executives and help lift the standard of the wider team.

What we're looking for

What you'll likely bring.

Essential

• Several years running Meta Ads hands-on, ideally agency-side, across ecommerce and/or lead generation.
• Strong on campaign structure, audience strategy and creative testing methodology.
• A real eye for creative - you know what makes a thumb stop and a test worth running.
• Comfortable owning client relationships and leading the conversation.
• Numerate and commercial: you connect spend to revenue and margin, and explain the trade-offs.
• Confident with GA4 and how measurement feeds performance.

Bonus points

• Hands-on LinkedIn, TikTok or Pinterest Ads experience.
• Familiarity with the Conversions API and server-side tracking.
• Experience briefing or producing performance creative.
• Mentoring or line-management experience.
• A point of view on where paid social is heading - backed by evidence.