Senior Events Marketing Lead — Arts & Entertainment

Placements24; Willows (CA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Remote-first work environment

Flexible working hours

Professional development budget

Job summary

Placements24 is seeking a strategic Marketing Manager focused on events to drive attendance and engagement for arts and entertainment programs. You will craft comprehensive campaigns, manage branding, and coordinate with producers, digital marketers, and sales teams to optimize ticket sales and audience reach.

The role blends creative storytelling with rigorous analytics, offering remote-first work and opportunities to lead high-profile cultural events across multiple channels.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years in marketing, with event marketing focus in arts/entertainment.
• Proven multi-channel marketing campaign success.
• Strong digital marketing, social media, and analytics knowledge.
• Excellent copywriting and budget ROI tracking.

Responsibilities

• Develop and implement integrated marketing plans for events across digital, social, PR, and traditional channels.
• Manage event branding, messaging, and collateral with the creative team.
• Oversee digital marketing, social campaigns, email, and online ads to maximize reach and ticket sales.
• Analyze campaign data and provide regular reports to optimize spend and strategy.
• Coordinate with ticketing platforms and sales teams for seamless ticket buying.
• Build relationships with media partners, influencers, and community organizations.

Skills

Event marketing

Multi-channel campaigns

Digital marketing

Analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Email marketing platforms

CRM systems

Job description

Placements24 is seeking a strategic Marketing Manager focused on events to drive attendance and engagement for arts and entertainment programs. You will craft comprehensive campaigns, manage branding, and coordinate with producers, digital marketers, and sales teams to optimize ticket sales and audience reach.

The role blends creative storytelling with rigorous analytics, offering remote-first work and opportunities to lead high-profile cultural events across multiple channels.