Senior Events Lead - B2B Marketing & Webinars

Highway; Dallas (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Highway is seeking a Senior Events Manager in Dallas to lead the full lifecycle of marketing events that drive brand awareness, lead generation, and customer engagement. You will strategize with the SVP, Marketing and coordinate cross-functional teams to deliver high-impact activations.

The ideal candidate brings 5-7 years of experience with tradeshow and webinar management, excellent communication skills, and a data-driven approach to optimize event ROI.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• 5-7 years of experience with tradeshow, customer-facing events, and webinar management.
• Strong organizational and project management skills with ability to manage multiple events and projects simultaneously.
• Excellent written and verbal communications skills, highly skilled in writing and creating unique content for campaigns.
• Experience with Zoom Webinars, HubSpot, Salesforce, Monday.com highly preferred.
• Ability to problem-solve on the fly and ensure a seamless event experience pre, during and post events.
• Self-motivated and collaborative, able to work independently and autonomously while coordinating with cross-functional teams.

Responsibilities

• Work directly with the SVP, Marketing to strategize and execute on customer-facing and appreciation events, tradeshows, webinars, conferences, and employee-based events across a dynamic organization.
• Oversee Highway’s User Summit through pre-planning, organization, to execution and ROI tracking.
• Plan and manage in-person and virtual events, including logistics, promotions, and speaker coordination, interfacing with internal and external stakeholders.
• Secure speaking engagements and prepare speakers with key messaging and briefing materials tailored to the relevant audience and event type.
• Oversee event communications, from pre-event promotion to post-event follow-ups.
• Strategize and create event content, including presentations, discussion points, emails, social media posts, and landing pages.
• Lead webinar strategy, managing topics, speakers, and audience engagement.
• Analyze event performance, track relevant KPIs, and provide insights for continuous improvement.

Skills

Analytical thinking

Project management

Written and verbal communication

Creative problem solving

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Zoom Webinars

HubSpot

Salesforce

Monday.com

Job description

Highway is seeking a Senior Events Manager in Dallas to lead the full lifecycle of marketing events that drive brand awareness, lead generation, and customer engagement. You will strategize with the SVP, Marketing and coordinate cross-functional teams to deliver high-impact activations.

The ideal candidate brings 5-7 years of experience with tradeshow and webinar management, excellent communication skills, and a data-driven approach to optimize event ROI.