Senior Events Demand Gen Strategist

Keysight Technologies; Calabasas (CA); On-site; USD 122,000 - 223,000; Full time

Job summary

Keysight Technologies, based in California, is seeking an experienced events marketer to lead our US event program, driving demand and delivering end-to-end trade shows, conferences, hosted events, and webinars. This role partners with sales, product marketing, and content teams to ensure events reflect core messaging and create impactful experiences.

You will design campaigns, manage budgets, measure ROI, and optimize performance across AI, Neo Cloud, and enterprise segments in a fast-paced

Qualifications

• Experience in event marketing and demand generation, preferably in B2B technology.
• Strong organizational skills to manage multiple complex events.
• Solid foundation in campaigns, messaging, and digital channels (email, social).
• Ability to translate technical concepts into engaging event experiences.
• Collaborative mindset across sales, product, and marketing.
• Data-driven with ability to measure ROI.
• Self-starter in a fast-paced, global environment.

Responsibilities

• Plan and execute event strategy
• Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
• Own end-to-end execution of trade shows, conferences, hosted events, and webinars
• Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
• Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
• Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
• Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions
• Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
• Manage event budgets, timelines, and deliverables
• Partner with social and digital marketing teams to plan promotion before, during, and after events
• Maximize reach, engagement, and attendance through digital channels
• Partner with product marketing, technical experts, regional marketing teams, and external partners
• Ensure alignment between event experiences and product priorities
• Track event KPIs including attendance, engagement, pipeline contribution, and ROI
• Use insights and data to continuously improve event strategy and execution

Skills

Event marketing

Demand generation

Project management

Campaign design

Digital marketing

Education

Bachelor's degree in marketing, business, or related field

Job description

Keysight Technologies, based in California, is seeking an experienced events marketer to lead our US event program, driving demand and delivering end-to-end trade shows, conferences, hosted events, and webinars. This role partners with sales, product marketing, and content teams to ensure events reflect core messaging and create impactful experiences.

You will design campaigns, manage budgets, measure ROI, and optimize performance across AI, Neo Cloud, and enterprise segments in a fast-paced