Events Demand Gen Strategist

Keysight Technologies; Calabasas (CA); On-site; USD 122,000 - 223,000; Full time

Job summary

Keysight Technologies, based in California, is seeking an experienced events marketer to lead our US event program, driving demand and delivering end-to-end trade shows, conferences, hosted events, and webinars. This role partners with sales, product marketing, and content teams to ensure events reflect core messaging and create impactful experiences.

You will design campaigns, manage budgets, measure ROI, and optimize performance across AI, Neo Cloud, and enterprise segments in a fast-paced

Qualifications

• Experience in event marketing and demand generation, preferably in B2B technology.
• Strong organizational skills to manage multiple complex events.
• Solid foundation in campaigns, messaging, and digital channels (email, social).
• Ability to translate technical concepts into engaging event experiences.
• Collaborative mindset across sales, product, and marketing.
• Data-driven with ability to measure ROI.
• Self-starter in a fast-paced, global environment.

Responsibilities

• Plan and execute event strategy
• Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
• Own end-to-end execution of trade shows, conferences, hosted events, and webinars
• Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
• Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up
• Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
• Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions
• Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
• Manage event budgets, timelines, and deliverables
• Partner with social and digital marketing teams to plan promotion before, during, and after events
• Maximize reach, engagement, and attendance through digital channels
• Partner with product marketing, technical experts, regional marketing teams, and external partners
• Ensure alignment between event experiences and product priorities
• Track event KPIs including attendance, engagement, pipeline contribution, and ROI
• Use insights and data to continuously improve event strategy and execution

Skills

Event marketing

Demand generation

Project management

Campaign design

Digital marketing

Education

Bachelor's degree in marketing, business, or related field

Job description

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Overview

Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

Responsibilities

On a day-to-day basis, you will:

• Plan and execute event strategy
• Define and deliver a US event program aligned with business priorities (AI, Neo Cloud, enterprise and service provider segments)
• Own end-to-end execution of trade shows, conferences, hosted events, and webinars

Drive demand generation through events

• Design event experiences and campaigns that generate qualified pipeline and accelerate opportunities
• Collaborate closely with sales to align on target accounts, objectives, and post-event follow-up

Create Memorable Customer And Prospect Experiences

• Design and execute event programs that engage customers and prospects in the AI space, building brand affinity and driving marketing-sourced demand
• Partner with creative, content, and product marketing teams to ensure event experiences reflect and reinforce core messaging and value propositions

Manage event logistics and operations

• Coordinate with vendors, agencies, and internal stakeholders to ensure flawless execution
• Manage event budgets, timelines, and deliverables

Amplify events through digital and social channels

• Partner with social and digital marketing teams to plan promotion before, during, and after events
• Maximize reach, engagement, and attendance through digital channels

Collaborate cross-functionally

• Partner with product marketing, technical experts, regional marketing teams, and external partners
• Ensure alignment between event experiences and product priorities

Measure and optimize performance

• Track event KPIs including attendance, engagement, pipeline contribution, and ROI
• Use insights and data to continuously improve event strategy and execution

Qualifications

Most important: You understand how events drive business impact

• You bring strong experience in event marketing and demand generation, preferably in B2B technology
• You are a highly organized project manager who can manage multiple complex events simultaneously
• You have a strong marketing foundation, including campaigns, messaging, and digital channels (email, social)
• You are a strong communicator, able to translate technical concepts into clear, compelling event experiences in partnership with content and creative teams
• You have a collaborative mindset, working effectively across sales, product, and marketing teams
• You are data-driven, with the ability to measure performance and optimize ROI
• You are a self-starter, comfortable operating in a fast-paced, global environment

Nice To Have

• Experience in networking, cloud, security, or AI infrastructure markets
• Familiarity with service providers, enterprise IT, or data center ecosystems

Education And Experience

• Bachelor's degree in marketing, business, or a related field preferred
• 5–7 years of experience in event marketing, field marketing, or demand generation roles

Careers Privacy Statement

Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.

The level of role will be based on applicable experience, education and skills; Most offers will be between the minimum and the midpoint of the Salary Range listed below.

California Pay range: MIN $122,000.00 - MAX $223,000.00

Colorado pay range: MIN $113,000.00 - MAX $188,000.00

District of Columbia pay range: MIN $113,000.00 - MAX $188,000.00

Hawaii pay range: MIN $113,000.00 - MAX $188,000.00

Illinois pay range: MIN $113,000.00 - MAX $188,000.00

Maryland pay range: MIN $122,000.00 - MAX $203,000.00

Massachusetts pay range: MIN $122,000.00 - MAX $203,000.00

Minnesota pay range: MIN $113,000.00 - MAX $188,000.00

New Jersey City pay range: MIN $122,000.00 - MAX $203,000.00

New York pay range: MIN $133,000.00 - MAX $223,000.00

Vermont pay range: MIN $113,000.00 - MAX $188,000.00

Washington state pay range: MIN $122,000.00 - MAX $203,000.00

Note:

For other locations, pay ranges will vary by region.

US Employees May Be Eligible For The Following Benefits

• Medical, dental and vision
• Health Savings Account
• Health Care and Dependent Care Flexible Spending Accounts
• Life, Accident, Disability insurance
• Business Travel Accident and Business Travel Health
• 401(k) Plan
• Flexible Time Off, Paid Holidays
• Paid Family Leave
• Discounts, Perks
• Tuition Reimbursement
• Adoption Assistance
• ESPP (Employee Stock Purchase Plan)
• Restricted Stock Units