Senior Event Marketing Manager, AWS Global Events

Lensa; Seattle (WA); On-site; USD 106,000 - 185,000; Full time

Job summary

A leading company in the tech sector is seeking a Senior Event Marketing Manager to spearhead AWS's flagship events. This role requires a blend of creative and analytical thinking, exceptional project management skills, and a focus on delivering impactful customer experiences through innovative event strategies.

Qualifications

• 6+ years of marketing experience.
• Experience managing large-scale events.
• Proven track record of driving engagement through events.

Responsibilities

• Lead end-to-end strategy for AWS re:Invent and re:Inforce events.
• Manage complex stakeholder relationships and budgets.
• Oversee vendor relationships and ensure brand consistency.

Skills

Project Management

Stakeholder Relationship Management

Data Analysis

Tools

Excel

Tableau

Airtable

Job description

Senior Event Marketing Manager, AWS Global Events

Senior Event Marketing Manager, AWS Global Events

1 week ago Be among the first 25 applicants

Lensa is the leading career site for job seekers at every stage of their career. Our client, Amazon, is seeking professionals in Seattle, WA. Apply via Lensa today!

Description

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

We're seeking an experienced Senior Event Marketing Manager to join the Global Events Team to lead the Expo program for our flagship events, AWS re:Inforce and re:Invent. As Senior Event Marketing Manager, you'll design innovative expo environments that educate customers, engage AWS partners, and deliver measurable business results. Success requires strategic vision, project management skills, and the ability to influence global stakeholders.

This strategic role requires deep marketing expertise to drive audience engagement, build community, and align event experiences with broader portfolio and marketing objectives. The ideal candidate combines creative and analytical thinking with proven expertise in both strategy and execution. You'll need leadership capabilities and the ability to influence without authority, building effective relationships with agencies, vendors, and internal stakeholders. We're looking for someone who thrives in ambiguity, excels at problem-solving, and consistently delivers results in fast-paced environments.

Success in this role requires the ability to envision large-scale event strategies while maintaining precise attention to tactical execution, balancing the big picture of conference planning with meticulous coordination. They will be responsible for managing substantial budgets while maintaining high standard for the attendee experiences. The successful candidate will also bring a customer-obsessed mindset, constantly seeking ways to enhance exhibition experiences and drive meaningful business outcomes through innovative expo design and execution.

Key job responsibilities

• Lead end-to-end strategy, planning, and execution of the Expo experience for AWS re:Invent and re:Inforce, inclusive of the AWS Village and spaces
• Manage complex stakeholder relationships across AWS portfolio and product teams, marketing, creative, operations, and external vendors
• Align multiple stakeholders on program objectives through strategic relationship building and effective communication
• Create and maintain project timelines, budgets, and resource allocation plans for multiple expo areas
• Collaborate with creative teams to ensure brand consistency and compelling storytelling across all expo environments
• Coordinate with technical teams to enable product demonstrations and interactive experiences
• Oversee vendor relationships and contracts for booth construction, staffing, and interactive elements
• Develop scalable frameworks to standardize expo execution and enable program expansion across the events portfolio
• Drive booth traffic strategies and develop metrics to measure success across all AWS expo presence and optimize future programs
• Implement risk management and contingency plans for large-scale expo experiences
• Navigate ambiguity with clear decision-making while maintaining program momentum
• Mentor workstream leads and build trusted relationships across all organizational levels
• Deliver creative approaches to improve customer experience at events
• Travel up to 20% of the time
  
  

About The Team

The AWS Global Events team develops and delivers influential events that demonstrate AWS's thought leadership, drive innovation, and foster growth. Through customer-obsessed content-driven experiences, we aim to educate, build meaningful connections, and accelerate the adoption of advanced cloud technologies with event attendees. Our events inspire attendees, increase brand awareness and consideration, and deliver measurable results continually raising the bar for event experiences.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to measure impact and determine improvements
• Experience driving direction and alignment with large cross-functional teams and agency partners
• Proven experience managing large-scale events, in-person, virtual, and hybrid event formats
  
  

Preferred Qualifications

• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
• Experience with Excel, Tableau and Airtable (data manipulation, macros, charts and pivot tables)
• Experience communicating results to senior leadership
• Experience communicating results to stakeholders
• Experience using data and metrics to drive improvements
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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Senior Event Marketing Manager, AWS Global Events

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Senior Event Marketing Manager, AWS Global Events

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