Senior Event Marketing Leader

Automatic Data Processing, Inc.; Washington (District of Columbia); On-site; USD 92,000 - 108,000; Full time

Benefits offered by this job

Medical and dental

401(k)

Flexible spending accounts

Paid time off

Life insurance

Tuition reimbursement

Employee programs

Job summary

The American Institute of Architects (AIA) in Washington, DC seeks a Senior Manager of Event Marketing to lead attendee-focused strategies for flagship events and local GCAD programming. You will drive awareness, registration, and engagement across channels, collaborating with Events, Communications, Digital, and Content teams.

You will guide pricing, messaging, and experiences to maximize attendance while building a strong local marketing presence and partnerships in the DC area.

Qualifications

• Experience in event marketing, attendee acquisition, or association/membership event promotion.
• Strong project management skills with ability to manage multiple stakeholders.
• Strong knowledge of CRM, marketing automation, analytics, and digital marketing platforms.
• Experience with Salesforce, Marketing Cloud, GA4, CMS platforms, SEO and paid media platforms.
• Strong social media and content strategy experience; experience building influencer/ambassador programs.
• Experience building or growing a marketing presence for a venue, cultural institution, or community space preferred.
• Ability to represent AIA locally at community events and partner meetings.

Responsibilities

• Serve as the marketing point of contact for campaigns to grow attendance for AIA’s signature events across channels.
• Develop event personas and expand audience scope to align messaging and journeys.
• Conduct customer and competitor analysis to position events competitively.
• Recommend program themes, content, and speaker selections for events.
• Suggest pricing and promotional strategies to boost registrations and revenue.
• Develop and execute email journeys for registrants (confirmation, pre-event, onsite updates, post-event).
• Coordinate content for websites, registration platforms, and event apps.
• Manage event marketing campaigns with cross-functional teams and agencies.
• Analyze campaign performance and share insights with stakeholders.
• Provide onsite marketing support including signage and exhibits for cohesive brand experiences.

Skills

Event marketing

Project management

CRM

Marketing automation

Analytics

Social media strategy

Influencer programs

Education

Bachelor’s degree in marketing, communications, public relations, business development, or related field

Tools

Salesforce

Marketing Cloud

GA4

CMS platforms

SEO

Paid media platforms

Job description

The American Institute of Architects (AIA) in Washington, DC seeks a Senior Manager of Event Marketing to lead attendee-focused strategies for flagship events and local GCAD programming. You will drive awareness, registration, and engagement across channels, collaborating with Events, Communications, Digital, and Content teams.

You will guide pricing, messaging, and experiences to maximize attendance while building a strong local marketing presence and partnerships in the DC area.