Senior Event Marketing Lead - Pipeline Builder

Assort Health; San Francisco (CA); On-site; USD 145,000 - 178,000; Full time

Benefits offered by this job

Competitive compensation

Lifelong learning

Office setup stipend

Top‑tier health coverage

Flexible PTO

Meals & Snacks

Wellness stipend

Commuter benefits

401(k)

Job summary

Assort Health is seeking a Senior Event Marketing Manager in San Francisco or New York to lead end-to-end event programs, from trade shows to executive dinners, with a focus on generating pipeline and optimizing ROI.

You will collaborate with Sales/ SDR, manage budgets, and partner with Brand/Content to maintain consistent messaging across all touchpoints, while traveling up to 30% as needed.

Qualifications

• 6+ years of B2B, SaaS enterprise event marketing experience.
• Proven track record managing complex, multi stakeholder events from conception through debrief.
• Strong project management skills, you thrive on checklists, timelines, and keeping a dozen threads moving simultaneously.
• Experience working directly with Sales to design event programs that convert to pipeline.
• Comfortable with event analytics and CRM reporting (Salesforce or HubSpot).

Responsibilities

• Own end-to-end execution of Assort's presence at industry conferences annually across 20+ served verticals.
• Lead logistics for trade show booths from vendor selection and booth design to staffing plans, demos and onsite coordination.
• Build and manage Assort's owned event program including executive dinners, customer roundtables and roadshows.
• Partner with Sales and SDR teams to design pre-event outreach campaigns that drive booth traffic and meetings.
• Build post-event reports: meetings held, pipeline sourced, cost per opportunity, and learnings for next time.
• Track and report on event ROI, meetings sourced, pipeline influenced, CAC contribution and use data to inform the calendar each quarter.
• Develop post-event follow up playbooks to ensure leads are captured, enriched, and routed promptly into pipeline.
• Manage event budgets with rigor, negotiating contracts with venues, AV vendors, swag suppliers, and sponsorship packages.
• Collaborate with Brand and Content to ensure consistent messaging, collateral quality, and visual identity across all event touchpoints.
• Identify emerging conferences and community events aligned to our specialty expansion roadmap and evaluate sponsorship opportunities.

Skills

B2B SaaS

Event marketing

Project management

Sales alignment

Tools

Salesforce

HubSpot

Job description

Assort Health is seeking a Senior Event Marketing Manager in San Francisco or New York to lead end-to-end event programs, from trade shows to executive dinners, with a focus on generating pipeline and optimizing ROI.

You will collaborate with Sales/ SDR, manage budgets, and partner with Brand/Content to maintain consistent messaging across all touchpoints, while traveling up to 30% as needed.