Senior Event Marketing Lead: Conferences & Demand Gen

Triwill Group; Northern (KY); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Triwill Group is seeking an experienced Event Marketing leader to drive demand generation across the Americas. You will design and execute conferences, trade shows, flagship events, and targeted public sector programs, turning strategy into engaging attendee experiences.

Collaborating with sales, marketing, operations, and design, you will manage budgets, vendors, timelines, and post‑event analysis, owning the event calendar, assets, and logistics to deliver measurable pipeline growth.

Responsibilities

• Lead strategic demand generation events across the Americas.
• Own planning and execution of major conferences, trade shows, flagship events, and targeted public sector programs.
• Collaborate with sales, marketing, operations, design, and other stakeholders to turn event strategies into impactful experiences.
• Manage budgets, vendor coordination, and performance analysis for events.
• Own the event calendar, assets, logistics, and post‑event measurement.

Job description

Triwill Group is seeking an experienced Event Marketing leader to drive demand generation across the Americas. You will design and execute conferences, trade shows, flagship events, and targeted public sector programs, turning strategy into engaging attendee experiences.

Collaborating with sales, marketing, operations, and design, you will manage budgets, vendors, timelines, and post‑event analysis, owning the event calendar, assets, and logistics to deliver measurable pipeline growth.