Senior Marketing Events Lead – Trade Shows & Execs

Modernizing Medicine; Boca Raton (FL); Hybrid; USD 85,000 - 125,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Paid time off

Life and disability insurance

Tuition reimbursement

LinkedIn Learning access

Job summary

Modernizing Medicine is seeking a Senior Marketing Event Specialist to lead the strategic planning, execution, and optimization of high‑impact trade shows, customer conferences, and corporate events. This role serves as a subject matter expert, manages complex event portfolios and budgets, and provides leadership and guidance to team members while driving measurable business outcomes through events.

The ideal candidate is a strategic thinker with extensive event management experience,

Qualifications

• Bachelor's degree.
• Minimum of five years of experience managing corporate events, trade shows, conferences, and event marketing programs.
• Demonstrated experience leading large-scale, complex events and managing substantial budgets.
• Strong leadership, communication, negotiation, and project management skills.
• Experience presenting to senior leadership and executive stakeholders.
• Ability to work in a hybrid work environment and travel up to 30% of the time, primarily on weekends, based on business needs.

Responsibilities

• Lead the planning and execution of small-to-large-scale trade shows, customer conferences, executive events, and strategic marketing programs.
• Develop event strategies that align with organizational goals, revenue objectives, customer engagement, and brand awareness initiatives.
• Manage complex event portfolios with multiple stakeholders, vendors, and cross-functional teams.
• Serve as the event lead for marquee events and strategic initiatives.
• Develop and manage event budgets, forecasts, and financial reporting.
• Negotiate contracts and manage relationships with venues, suppliers, and partners.
• Identify opportunities to improve operational efficiency, attendee experience, and return on investment.
• Develop and document best practices, processes, and standard operating procedures.
• Serve as a resource and subject matter expert for event strategy and execution.
• Partner with executive leadership, sales, marketing, customer success, and product teams to define event objectives and success metrics.
• Present event strategies, budgets, and post-event analyses to leadership.
• Manage association relationships and strategic partnerships.
• Analyze event performance metrics, attendee feedback, lead generation, and business impact.
• Develop recommendations to improve future event strategy and execution.
• Drive innovation through new event technologies, processes, and attendee engagement strategies.

Skills

Leadership

Communication

Negotiation

Project management

Presenting to executives

Hybrid work adaptability

Travel planning

Education

Bachelor's degree

Job description

Modernizing Medicine is seeking a Senior Marketing Event Specialist to lead the strategic planning, execution, and optimization of high‑impact trade shows, customer conferences, and corporate events. This role serves as a subject matter expert, manages complex event portfolios and budgets, and provides leadership and guidance to team members while driving measurable business outcomes through events.

The ideal candidate is a strategic thinker with extensive event management experience,