Senior Event Marketing & Content Strategist

LS Tractor; Raleigh (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Bonus Pay

Job summary

LS Tractor is seeking an Event Marketing & Content Manager to plan and execute dynamic events across trade shows, state fairs, and conferences. You will collaborate with Marketing and cross-functional teams to produce engaging content for LS Tractor USA, including podcasts and social media.

The role requires strategic planning, vendor management, and strong communication skills to enhance brand recognition and drive new business. Travel up to 50% is anticipated.

Qualifications

• Bachelor’s degree in marketing, business or communications required.
• 4 years in event management, strategy, or marketing content development.
• Experience with Adobe Creative Suite and media relations preferred.
• Strong analytical, planning, and multitasking abilities.

Responsibilities

• Plan dynamic events (trade shows, state fairs, conferences) to drive new business and strengthen LS Tractor’s culture.
• Coordinate internal resources and external partners; manage schedules, facilities, and materials for events and dealer trainings.
• Maintain relationships with suppliers and vendors to boost brand recognition and event outcomes.
• Create balanced campaigns leveraging branding, goodwill, and call-to-action content.
• Develop content for LS Tractor USA (podcast, TikTok, YouTube).

Skills

Event management

Marketing content development

Public and media relations

Analytical & market research

Strong communication

Education

Bachelor's degree in marketing, business, or communications

Tools

Adobe Creative Suite

Job description

LS Tractor is seeking an Event Marketing & Content Manager to plan and execute dynamic events across trade shows, state fairs, and conferences. You will collaborate with Marketing and cross-functional teams to produce engaging content for LS Tractor USA, including podcasts and social media.

The role requires strategic planning, vendor management, and strong communication skills to enhance brand recognition and drive new business. Travel up to 50% is anticipated.