Event Marketing & Content Manager

LS Tractor; Raleigh (NC); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Health Insurance

Bonus Pay

Job summary

LS Tractor is seeking an Event Marketing & Content Manager to plan and execute dynamic events across trade shows, state fairs, and conferences. You will collaborate with Marketing and cross-functional teams to produce engaging content for LS Tractor USA, including podcasts and social media.

The role requires strategic planning, vendor management, and strong communication skills to enhance brand recognition and drive new business. Travel up to 50% is anticipated.

Qualifications

• Bachelor’s degree in marketing, business or communications required.
• 4 years in event management, strategy, or marketing content development.
• Experience with Adobe Creative Suite and media relations preferred.
• Strong analytical, planning, and multitasking abilities.

Responsibilities

• Plan dynamic events (trade shows, state fairs, conferences) to drive new business and strengthen LS Tractor’s culture.
• Coordinate internal resources and external partners; manage schedules, facilities, and materials for events and dealer trainings.
• Maintain relationships with suppliers and vendors to boost brand recognition and event outcomes.
• Create balanced campaigns leveraging branding, goodwill, and call-to-action content.
• Develop content for LS Tractor USA (podcast, TikTok, YouTube).

Skills

Event management

Marketing content development

Public and media relations

Analytical & market research

Strong communication

Education

Bachelor's degree in marketing, business, or communications

Tools

Adobe Creative Suite

Job description

About the job Event Marketing & Content Manager

Job Description: Event Marketing & Content Manager

PURPOSE

Events are a crucial part of LS Tractors identity. We are looking for a skilled event marketing and content manager to plan dynamic and engaging events to drive new business and strengthen our organizations culture. The ideal candidate is meticulous and organized. They will coordinate multiple parts under pressure and ensure that any last-minute changes or obstacles are handled with minimal disruption. They will play a huge part in growing our brand with organizing and managing Trade shows, Farms Shows, State Fairs, and other company events including Dealer Training and Conferences. Other duties include strategic planning, managing existing partnerships with suppliers, vendors, or other organizations to enhance brand recognition for LS Tractor USA.

ESSENTIAL FUNCTIONS

• Work closely with the Marketing Director, Brand Manager, CRM, Marketing and Communications Specialist, Digital Specialist, Product, Business, Regional Managers and other departments to analyze marketing metrics, forecast marketing trends, organize resources, equipment, and materials to support all internal and external events.
• Assist and support the organization, scheduling, facilities and materials for Dealer training programs and other corporate events, including Dealer Conferences.
• Manage relationships with partners to create value to LS Tractor branding efforts, community goodwill events and call to action campaigns.
• Create balanced campaigns for corporate partnership utilizing branding, goodwill, and call to action content.
• Content creation for LS Tractor USA including podcast, TikTok, and YouTube channel.

REQUIREMENTS

• Bachelors degree in marketing, business, or communications.
• Ability to travel up to 50%
• 4 years experience in event management, strategy, graphic design, marketing content development, public and media relations.
• Experience with Adobe Creative Suite
• Strong analytical and market research skills.
• Demonstrated ability to manage multiple projects in a fast-paced environment with rapidly changing priorities.
• Demonstrated ability to develop and maintain working relationships with internal and external partners.
• Excellent verbal written communications skills.

LS Tractor offers a competitive compensation package that includes:

Competitive Base Pay and Bonus Pay

Health Insurance coverage starts on day one, employee coverage paid 100% by LS Tractor, dependent coverage premium 50% paid by LS Tractor