Product Manager

ADP, Inc.; Rocky Mount (NC); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Job summary

LS Tractor seeks a Product Manager for the Tractors and Implements line in Battleboro, NC. You will manage product strategy, develop sales talking points, coordinate with dealer development, and drive product launches across teams.

The role requires creating training materials, evaluating market opportunities, and collaborating with sales and marketing to promote products. 8-hr shift, Monday–Friday, DOQ hiring range.

Qualifications

• Bachelor's degree in Engineering or relevant field.
• Five years product management or related experience, specific to tractors.
• Strong research and analytical skills.
• Excellent written and oral communications skills.
• Demonstrated ability to coordinate and manage large complex projects and meet deadlines.

Responsibilities

• Performs market analysis for LSTA products and conducts STP/SWOT analyses.
• Develops launch plans and milestones; communicates progress to stakeholders.
• Collaborates with marketing to develop product promotion plans and events.
• Provides product training for internal teams and dealers.
• Identifies market requirements and opportunities to guide product strategy and pricing.

Skills

Research

Analytics

Written and oral communications

Project coordination

Education

Bachelor's degree in Engineering

Tools

Excel

PowerPoint

SAP

Job description

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Product Manager

Full Time Battleboro, NC, US

4 days ago Requisition ID: 1113

Job Title:Product Manager - Tractors and Implements

Department: Product Management

Supervisor: Director of Operations

Hiring Range: DOQ

8- Hour Shift, Monday – Friday

This position provides product management for LSTA tractors and implements. Develops product training materials, sales talking points, and product specifications. Organizes product training collaborating with dealer development team and across the organization. Develops and executes product launches collaborating with other teams. Collaborates with the sales & marketing team to develop product promotion plans. Provides research and analysis of LSTA vs competitors products. Identifies market requirements and opportunities, establishes product innovation and enhancement and participates in new product development efforts.

Position Duties and Responsibilities

• Performs market analysis for LSTA products. Performs Segmentation/Targeting/Positioning (STP) analysis and Strength/Weakness/Opportunity/Threat (SWOT) analysis for each LS Tractor offering.
• Uses STP and SWOT analysis for current and new LSTA products, directly comparing and evaluating against competitive products.
• Uses STP and SWOT analysis to develop new product launch plans.
• Develops launch plan milestones to measure plan progress.
• Communicates launch plan milestones to stakeholders, ensures executional elements are assigned with due dates.
• Monitors launch plan progress using milestones to measure completed assignments. Reports on plan progress and make recommendations for adjustments when necessary.
• Evaluates market and competitive pricing, makes pricing recommendations based on research findings.
• Collaborates with the marketing team to develop product promotion plans, including farm and trade shows and seasonal promotional activities.
• Develops and executes product training for the internal organization and dealers, focusing on competitive advantages and features of LSTA products.
• Acts as a point of contact for Regional Managers and Business Managers regarding product launch strategy and talking points.
• Engages with sales and marketing teams, providing timely and accurate information regarding LSTA and competitive products. Provides ongoing research and analysis of competitors product, market conditions, identifying key competitor and consumer trends, including new product offerings and competitive pricing. Does comparative analysis against market activity and makes recommendations for competitive response by LSTA.
• May receive concerns from dealers and/or customers, refers those concerns to proper LSTA resource for resolution.
• Identifies competitive advantages of LSTA products verses competition. Develops sales strategies and talking points based on these competitive advantages. Trains LSTA sales and marketing teams to understand product strengths and talking points.
• Develops long term strategy for the products line up.
• Participate in product development activities to meet market and customer needs.
• Develops and recommend pricing strategies and product policies.
• Defines and communicates product specifications and establishes and communicates product packaging requirements.
• Collaborates with cross functional teams.
• Monitors product inventory and works with purchasing to place orders with vendors to insure adequate product availability.

Education, experience, and skills required

• Bachelor's degree in Engineering or relevant field
• Five years product management or related experience, specific to tractors
• Strong research and analytical skills
• Outstanding computer skills using Microsoft Office products, particularly Excel and Powerpoint. SAP experience is highly desired, but not required.
• The ability to make decisions in a fast-paced environment with rapidly changing priorities.
• Excellent written and oral communications skills.
• Demonstrated ability to coordinate and manage large complex projects and meet deadlines. Excellent collaboration skills with demonstrated ability to work across functional area in the organization

LS Tractor offers a competitive compensation package that includes:

Health Insurance – coverage starts on day one, employee coverage paid 100% by LS Tractor, dependent coverage premium 50% paid by LS Tractor