Senior Equine Brand Leader — Growth & Strategy (On‑Site MA)

The VET Recruiter; Massachusetts; On-site; USD 130,000 - 143,000; Full time

Benefits offered by this job

Relocation assistance

Medical, dental and vision coverage

401(k) with company match

Paid time off

Company-paid short- and long-term-dis?

Company-paid life insurance

Educational assistance

Fitness and weight-loss reimbursement

Job summary

The VET Recruiter is partnering with an established animal health company to identify a Senior Equine Brand Manager to lead brand strategy and growth initiatives for a significant portfolio of equine products. This on-site Massachusetts role includes relocation assistance and a base salary range of $130,000-$143,000, with bonuses tied to cashflow and sales performance.

The ideal candidate will own the strategic direction, combine consumer insights with commercial strategy, and collaborate across

Qualifications

• 7+ years of brand management or related marketing experience.
• Experience in animal health or consumer-oriented industries.
• Ability to translate insights into brand strategies and growth opportunities.
• Experience working cross-functionally and influencing teams.
• Strong strategic, analytical, and communication skills.
• Entrepreneurial mindset with ability to move quickly and prioritize.

Responsibilities

• Develop and lead long-term brand and portfolio strategies for a significant equine product portfolio.
• Serve as the voice of the consumer and market within the organization.
• Identify consumer needs, market trends, competitive developments, and opportunities for growth.
• Translate consumer and market insights into brand strategies, innovation opportunities, and commercialization plans.
• Lead annual and longer-term brand planning.
• Evaluate portfolio performance and recommend investment priorities.
• Partner cross-functionally to bring new products, innovations, and brand initiatives to market.
• Work closely with Sales and channel partners to ensure brand strategies translate effectively into the marketplace.
• Manage multiple priorities and initiatives simultaneously in a fast-moving environment.
• Support industry events, trade shows, sponsorship activities and occasional photo shoots or other brand initiatives.
• Help develop and eventually lead an Associate Brand Manager.
• Build strong relationships across the organization and influence effectively without relying solely on formal authority.

Skills

Brand strategy

Commercial thinking

Consumer understanding

Cross-functional leadership

Job description

The VET Recruiter is partnering with an established animal health company to identify a Senior Equine Brand Manager to lead brand strategy and growth initiatives for a significant portfolio of equine products. This on-site Massachusetts role includes relocation assistance and a base salary range of $130,000-$143,000, with bonuses tied to cashflow and sales performance.

The ideal candidate will own the strategic direction, combine consumer insights with commercial strategy, and collaborate across