Senior Enterprise Marketing Manager, US

Trustpilot, Inc.; New York (NY); On-site; USD 128,000 - 145,000; Full time

Job summary

Join Trustpilot, a leading review platform, as an Enterprise B2B marketer. In this pivotal role, you will craft and execute impactful marketing strategies focused on generating revenue and customer engagement. Your expertise in B2B marketing, ABM programs, and stakeholder management will drive the company's growth in North America. Working within a vibrant marketing team, you will have the opportunity to influence key decisions and shape customer relationships.

Benefits

Competitive base salary

Restricted Stock Units

Flexible working options

Vacation days and personal days

Volunteering days

Learning and development opportunities

Health insurance

401k matching

Discounted gym membership

Employee Assistance Plan

Qualifications

• Proven experience driving rapid revenue growth in a B2B marketing role.
• Experience in ABM/ABX programs.
• Hands-on experience with marketing automation platforms.

Responsibilities

• Ideating and executing full-funnel, omni-channel marketing campaigns.
• Driving marketing-sourced and marketing-attributed sales opportunities.
• Managing the day-to-day ABM program.

Skills

Customer-obsession

Creativity

Outcome-focused

Stakeholder engagement

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation platforms

CRM systems

Job description

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest independent consumer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!

North America is currently Trustpilot’s fastest-growing market, and we’re looking for an experienced Enterprise B2B marketer to join our team at this pivotal moment. This role will focus on building, scaling, and executing our B2B Enterprise Marketing strategy, with the support of excellent internal and external partners.

Reporting to the Sr Director of US Marketing, you will be a key member of the US Marketing team, and will be accountable for:

• Ideating and executing full-funnel, omni-channel marketing campaigns that resonate deeply with Trustpilot US’s Enterprise TAM/ICP
• Driving marketing-sourced and marketing-attributed Enterprise sales opportunities and pipeline (new business, winback, and existing account expansion)
• Building and executing a live events strategy (hosted, sponsored, attended) that supports commercial outcomes (new business, customer engagement, customer retention)
• Partnering with internal and external teams/agencies to deliver Enterprise ABM program

What you’ll be doing:

• Own and deliver a full-journey, multi-channel Enterprise marketing strategy with a strong focus on brand positioning, pipeline generation, customer retention/growth, and ROI.
• Manage the day-to-day ABM program, execution, and reporting, working with internal teams and agency partner to optimise and scale the program.
• Develop a close partnership with US Enterprise Commercial functions to align on goals and maximise effectiveness of campaigns.
• Partner with global marketing functions across Digital, Product & Audience, and Partner Marketing to represent the US market in developing the value proposition, E2E customer experience, and growth levers.
• Take full responsibility for each of your campaigns, delivering on time and on budget, with clear reporting on success metrics and ROI.

Success in this role requires:

• Curiosity: you aren’t shy to ask questions, do research, pick up the phone and call someone, survey the group, dig up historical data, call up a customer, etc. You trust your instincts but you question assumptions.
• Customer-obsession: You approach every program, plan, strategy, touchpoint from the customer’s POV. You invest time and focus to know our customers’ pain-points, goals, priorities, challenges - and their names.
• Creativity: When faced with a seemingly intractable blocker, you find the elegant workaround. You approach challenges from all angles and forge a new path when the well-trodden one is going nowhere.
• Outcome-focused: You never take action without first knowing the objective and setting a meaningful target that supports department- and company-level goals. You’re not too proud to pivot midstream if your initial approach isn’t working, and you can confidently analyze performance data to determine what’s successful, what’s not, and what needs more investigation.

Who you are:

• Proven experience driving rapid revenue growth in a B2B marketing role (SAAS experience preferred)
• Specialized experience driving on-target results in B2B Enterprise marketing and ABM/ABX programs
• Experience ideating, building, delivering, and measuring/reporting impact of ROI-positive end-to-end multi-channel marketing campaigns
• Comfort operating in a high-performance commercial environment, engaging with senior and executive-level stakeholders across Marketing and Commercial
• A proactive hands-on approach, with the ability to work on both strategic and tactical levels
• Hands-on experience with marketing automation platforms, CRM systems, and other MarTech platforms
• Solid stakeholder engagement skills and the ability to influence others, regardless of seniority or department.
• Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance

We are:

Trustpilot Marketing is a close-knit team, spanning New York, London, Edinburgh, Copenhagen, Hamburg, and Milan. We value teamwork, and everyone is happy to roll their sleeves up and help out whenever it’s needed. We are looking for someone like-minded to join our team.

We work from a central program plan, which everyone is able (and encouraged!) to feed into, but we also have the autonomy to suggest and deliver on our own campaigns that fit into these wider objectives. The breadth of responsibilities in the marketing team means that no one day is the same - perfect for restless marketers who are always looking for a challenge!

What’s in it for you:

• A competitive base salary ranging from $128,000 to 145,000 gross per year. This range doesn’t include any variable pay, such as bonuses, awards made under Trustpilot’s equity program, or other benefits.
• Restricted Stock Units
• A range of flexible working options to dedicate time to what matters to you
• 20 vacation days + 2 personal days +10 paid holidays per year
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Full health insurance
• 401k matching your contributions dollar-for-dollar up to 4% of your base salary
• Discounted club membership at Lifetime Fitness
• 24/7 Employee Assistance Plan and full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave for employees who have been employed for over 6 months with full scope of benefit after 12 months
• Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities, and team socials
• A friendly, open office complete with a foosball table, roof deck with wifi (rooftop meeting anyone?!), and unlimited snacks and drinks
• Communal lunch, extra treats, and events during the month — think ice cream carts, coffee bar’s, and massages, to name a few

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences along with how you will contribute to our working culture. Even if you don’t feel you meet all the requirements, we'd still really like to hear from you!

About us

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever — to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial — we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever-changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.