Senior Email Personalization Engineer

Insight Global; Irving (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Insight Global is seeking a Marketing professional to own and execute a personalization roadmap for email experiences, leveraging 1:1 data-driven content to boost engagement. You will develop rules for dynamic content, coordinate with technical teams for implementation, and partner with channel owners to ensure data flows and MarTech integrations support personalized campaigns.

The ideal candidate brings 3+ years in email marketing or related fields, hands-on campaign QA, and a strong grasp of

Qualifications

• 3+ years of marketing experience, preferably in email marketing, CRM marketing, loyalty marketing, or brand marketing.
• 1-2+ years of hands-on experience executing and QA'ing email marketing campaigns in a high-volume environment.
• Strong understanding of email personalization and customer engagement strategies.
• Technical aptitude with the ability to quickly learn and adopt new marketing technologies and platforms.
• Experience working with HTML and CSS.
• Strong analytical and problem-solving skills with the ability to leverage campaign data to optimize performance.
• Experience conducting A/B testing and applying insights to improve campaign effectiveness.
• Exceptional attention to detail, organization, and ability to manage multiple priorities in a fast-paced environment.
• Self-starter mentality with a passion for continuous learning, digital marketing trends, and emerging technologies.
• Background supporting email marketing initiatives for mid-size to large organizations.
• Familiarity with JavaScript concepts is a plus.
• Experience with Salesforce Marketing Cloud, particularly Email Studio.
• Experience working with personalization platforms such as Movable Ink or similar dynamic content solutions.
• Familiarity with automated email journeys, customer lifecycle campaigns, or triggered communications.
• Basic understanding of coding principles, email development, or scripting languages used in email marketing.

Responsibilities

• Own and execute personalization roadmap to improve email customer experience and marketing KPIs through the use of 1:1 data-driven content.
• Develop and manage business rules and logic for personalization tactics to ensure dynamic content is being displayed as expected.
• Manage technical resources responsible for implementing personalization tactics by providing business requirements and creative assets, managing priorities and defining timelines.
• Partner with channel owners and IT resources to manage data flows and MarTech system integrations necessary for data-driven personalization.

Skills

Email marketing

CRM marketing

Loyalty marketing

Brand marketing

A/B testing

Data-driven marketing

Analytics

HTML & CSS

Digital marketing trends

Self-starter

Learning mindset

JavaScript basics

Tools

Salesforce Marketing Cloud

Email Studio

Movable Ink

Job description

Insight Global is seeking a Marketing professional to own and execute a personalization roadmap for email experiences, leveraging 1:1 data-driven content to boost engagement. You will develop rules for dynamic content, coordinate with technical teams for implementation, and partner with channel owners to ensure data flows and MarTech integrations support personalized campaigns.

The ideal candidate brings 3+ years in email marketing or related fields, hands-on campaign QA, and a strong grasp of