Senior Email Marketing Strategist for D2C Growth

Electrolux Group; Charlotte (NC); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Flexible hours

Insurance

Holidays/Vacation

401(k)

Discounts + EAP + Tuition

Job summary

Electrolux Group in Charlotte, NC is seeking a Sr. Specialist, Email Marketing to grow our direct-to-consumer program by developing and executing email strategies that drive engagement, conversions, and revenue.

This role will manage day-to-day campaigns, segmentation, testing, QA, and reporting, collaborating with sales, marketing, and content teams to optimize performance in a hybrid work environment. The ideal candidate brings a strong mix of direct response marketing experience, email

Qualifications

• Bachelor's degree required.
• 4+ years in D2C ecommerce or direct response marketing with CRM/marketing tech.
• 2+ years hands-on with email platforms and campaigns; Iterable a plus.
• 2+ years working with customer data for audience targeting and lists.
• Experience with testing, measurement, and optimization of D2C email programs.
• Strong HTML/CSS skills for building and troubleshooting emails.

Responsibilities

• Develop and execute email marketing strategies across promotional, prospecting, cart abandonment, onboarding, triggered, and other D2C campaigns.
• Partner with D2C, content, sales, and marketing teams to plan campaigns and provide insights on creative, cadence, audiences, and performance.
• Define audience targeting and segmentation strategies and create appropriate email audiences and marketing lists.
• Build, maintain, QA, and launch email campaigns and templates within the ESP, ensuring accurate and timely execution.
• Manage campaign data requirements, assets, targeting, rendering, and other production elements for campaign accuracy.
• Monitor and analyze campaign performance, providing reporting and actionable insights to improve engagement, conversion, sales, and revenue.
• Develop and execute testing strategies to optimize creative, targeting, cadence, and performance.
• Stay current on email marketing trends, platform capabilities, technologies, and industry standards.

Skills

Direct-to-consumer marketing

CRM & marketing technologies

Email marketing platforms

HTML/CSS

Education

Bachelor's degree

Tools

Iterable

Job description

Electrolux Group in Charlotte, NC is seeking a Sr. Specialist, Email Marketing to grow our direct-to-consumer program by developing and executing email strategies that drive engagement, conversions, and revenue.

This role will manage day-to-day campaigns, segmentation, testing, QA, and reporting, collaborating with sales, marketing, and content teams to optimize performance in a hybrid work environment. The ideal candidate brings a strong mix of direct response marketing experience, email