Senior Email Marketing Specialist - Main Library

Newsletter Jobs; Columbus (OH); On-site; USD 60,000 - 102,000; Full time

Benefits offered by this job

Benefits package

Medical, dental, vision plans

Public Service Loan Forgiveness access

Mental health resources and employee‑a

Paid time off and leave options

OPERS retirement system

Voluntary and supplemental insurance

Job summary

Columbus Metropolitan Library seeks a Senior Email Marketing Specialist to lead the email program, shaping content and experiences for customers and staff. You will apply analytics, user research, and feedback to drive improvements that align with library goals.

You will partner with IT, Insights, and cross-department teams to optimize campaigns, ensure accessibility, and maintain high-quality communications across multiple audiences.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3-5 years of professional experience in email marketing, digital marketing, and analytics.
• Expertise with email marketing platforms, ESPs, and CMS.
• Experience using analytics and customer insights to optimize campaigns.
• Experience writing and editing email content per brand standards.
• Experience developing reports and dashboards from email metrics.
• Experience leading projects and cross-functional collaboration.
• Strong analytical, communication, project management, and stakeholder skills.
• Experience with multi-site digital ecosystems and AI-enabled tools is preferred.

Responsibilities

• Serve as CML’s subject matter expert on email marketing using analytics and usability research to identify opportunities.
• Lead day-to-day email newsletters for multiple audiences and support the Development team’s program.
• Track KPIs, monitor trends, and report metrics to improve customer experience and strategy.
• Collaborate with Insights to translate research into improvements.
• Coordinate with IT and vendors on platform needs and accessibility standards.
• Work with Marketing, Public Services, Development and other stakeholders to align content with priorities.
• Develop and maintain processes for collecting feedback and use insights for improvements.
• Champion user-centered design and digital best practices across teams.
• Perform additional duties as assigned.

Skills

Analytical skills

Communication skills

Project management

Stakeholder management

Email marketing

A/B testing

Education

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Email marketing platforms

ESP

CMS

Analytics tools

Job description

Job Title:Senior Email Marketing Specialist(40 hrs./Exempt/Full-time)
Location: Marketing - Main Library (on-site)
Pay Range:$60,486.40 - $101,836.80 (commensurate with experience)

Note:For internal candidates, pay adjustments are made in accordance with our Compensation and Salary Administration policy

Our Commitment to Diversity

Open to all doesn’t just apply to our customers, it applies to our hiring practices as well. We put respect at the top of our values and that’s how we treat our candidates and employees. The Columbus Metropolitan Library is committed to equal employment opportunity and adheres to these principles in decisions regarding hiring. The Library does not discriminate against employees or applicants for employment based upon their sex, race, national origin, religion, age, disability, sexual orientation, gender, color, ancestry, military or veteran status, gender identity or expression, familial status, genetic information, or any other characteristic protected by federal, state, or local law.

At Columbus Metropolitan Library, we are striving to build a workforce that is as diverse as the communities we serve. Learn more about Our Employee Experience: https://www.columbuslibrary.org/careers/employee-experience/.

What We Offer:

• A robust benefits package that supports your physical, mental, and financial well-being.
  
• Comprehensive medical, dental, and vision plans to meet your healthcare needs.
  
• A qualified employer for Public Service Loan Forgiveness.
  
• Access to mental health resources and employee assistance programs for your peace of mind.
  
• Generous paid time off and leave options to balance your work and personal life.
  
• Participation in the Ohio Public Employees Retirement System (OPERS) and additional investment & savings plans.
  
• A variety of voluntary and supplemental insurance plans to complement your lifestyle.
  

Comprehensive overview of our benefits:https://www.columbuslibrary.org/employee-benefits/

About the Position:

The Senior Email Marketing Specialist is responsible for Columbus Metropolitan Library’s email marketing program and its impact on customer experience. This position ensures that CML's email marketing efforts are engaging, accessible, customer-centered, and aligned with organizational strategy and goals. The Senior Email Marketing Specialist measures the effectiveness of organizational and branch-specific emails to customers, stakeholders, and staff sent through bulk email platforms; interprets customer behavior; uses analytics, user research, and customer feedback to make data-informed recommendations that improve customer outcomes. Working closely with cross-functional departments across the organization, this role helps to shape strategy, prioritize engagement, and ensure consistent, high-quality experiences for customers and staff.

What You’ll Do:

• Serves as CML’s subject matter expert on email marketing, using analytics, customer feedback, usability research, and industry best practices to identify opportunities, prioritize enhancements, and guide decision-making.
  
• Serves as the day-to-day business lead for CML's email newsletters to multiple audiences, ensuring content and experiences are effectively managed, maintained, and continuously improved. This role would also provide support for the Development team’s email program.
  
• Accountable for the performance of CML's email marketing program through establishing key performance indicators (KPIs), monitoring trends, tracking and reporting metrics, and using analytics to make recommendations that improve the customer experience and advance CML’s strategies.
  
• Partners with the Insights team to analyze customer research and platform data, translating findings into actionable improvements.
  
• Partners with IT and email vendor on platform needs, AI initiatives, and accessibility standards.
  
• Works collaboratively with fellow Marketing team members, Public Services, Development and the Columbus Metropolitan Library Foundation, Government Relations & Advocacy and the Friends of the Library, and other stakeholders to develop email content aligned with organizational priorities.
  
• Develops and maintains processes for collecting customer and employee feedback and incorporates those insights into ongoing improvements to CML’s email marketing efforts.
  
• Champions user-centered design principles and digital best practices while educating CML team members and stakeholders on email trends, performance, and opportunities for improvement.
  
• Performs additional duties as assigned.
  

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
  
• 3-5 years of professional experience in email marketing, digital marketing, and analytics.
  
• Expertise working with email marketing platforms, email service providers (ESPs), and content management systems (CMS)
  
• Expertise in managing and optimizing email marketing using analytics and customer
  insights.
  
• Experience writing and editing email content, following established voice and brand standards.
  
• Experience developing reports, performance dashboards, and actionable recommendations based on email metrics.
  
• Experience leading projects and collaborating with cross-functional teams.
  
• Strong analytical, communication, project management, and stakeholder management skills.
  
• Experience supporting email marketing within multi-site digital ecosystems preferred.
  
• Experience with customer journey mapping, usability testing, A/B testing, or conversion rate optimization preferred.
  
• Experience working with AI-enabled digital tools or personalization strategies preferred.
  

Working Conditions and Physical Demands:

The work environment involves everyday risks or discomforts that require normal safety precautions typical of such places as offices, meeting and training rooms, libraries, and residences or commercial vehicles (e.g., use of safe workplace practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, and/or working in moderate outdoor weather conditions).

Work requires minimal demand for physical effort.